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~isPartOf:"Psychology & marketing"
~language:"bul"
~language:"eng"
~language:"msa"
~person:"Darley, William K."
~person:"Das, Gopal"
~person:"Gonc̦alves, Helena Martins"
~person:"Kim, Jungkeun"
~person:"Spence, Charles"
~person:"Sung, Yongjun"
~source:"econis"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
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Consumer behaviour
Konsumentenverhalten
Online-Marketing
Beziehungsmarketing
5
Brand image
5
Markenimage
5
Relationship marketing
5
Advertising effects
4
Customer satisfaction
4
Kundenzufriedenheit
4
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4
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COVID-19
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childhood socioeconomic status
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Darley, William K.
Das, Gopal
Gonc̦alves, Helena Martins
Kim, Jungkeun
Spence, Charles
Sung, Yongjun
Woodside, Arch G.
10
Yi, Youjae
9
Chan, Eugene Y.
5
Lim, Weng Marc
5
Sauer, Nicola E.
5
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4
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4
Park, Jooyoung
4
Pitt, Leyland F.
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Rauschnabel, Philipp A.
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Sprott, David E.
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Tal, Aner
4
Thomas, Veronica L.
4
Addis, Michela
3
Albrecht, Carmen-Maria
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Amar, Moty
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Psychology & marketing
Journal of business research : JBR
17
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
Journal of retailing and consumer services
11
Marketing letters : a journal of research in marketing
6
International journal of advertising : the review of marketing communications
4
The journal of brand management : an international journal
4
European journal of marketing
3
International journal of Indian culture and business management
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of strategic marketing
3
Marketing intelligence & planning
3
Australasian marketing journal
2
Global business review
2
International journal of hospitality management
2
Journal of marketing communications
2
Journal of travel and tourism marketing
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Technological forecasting & social change : an international journal
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The journal of services marketing
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Asia Pacific journal of marketing and logistics
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Corporate reputation review : an international journal
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European journal of marketing : EJM
1
International journal of business and emerging markets : IJBEM
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International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of retail & distribution management
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Journal of advertising
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer behaviour
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Journal of consumer behaviour : an international research review
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Journal of destination marketing & management
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Journal of fashion marketing and management
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Journal of food products marketing
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Journal of global fashion marketing : JGfM
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Journal of global marketing
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Journal of hospitality marketing & management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international consumer marketing
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Journal of promotion management : JPM
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ECONIS (ZBW)
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24
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1
Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Mendes, Rita
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
Saved in:
2
Unmasking the pivotal role of ad-target ethnic congruence in driving consumers' response to fear appeals
Talebi, Arash
;
Mukherjee, Sourjo
;
Das, Gopal
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1346-1362
Persistent link: https://www.econbiz.de/10014531218
Saved in:
3
Gifting digital versus physical gift cards : how and why givers and recipients have different preferences for a gift card's mode of delivery
Reshadi, Farnoush
;
Givi, Julian
;
Das, Gopal
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 970-978
Persistent link: https://www.econbiz.de/10014290873
Saved in:
4
The impact of childhood environments on the sunk-cost fallacy
Jhang, Jihoon
;
Lee, Daniel Chaein
;
Park, Jooyoung
;
Lee, …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 531-541
Persistent link: https://www.econbiz.de/10014290760
Saved in:
5
The impact of COVID-19 on consumer evaluation of authentic advertising messages
Park, Jooyoung
;
Kim, Jungkeun
;
Lee, Daniel C.
;
Kim, …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 76-89
Persistent link: https://www.econbiz.de/10012796063
Saved in:
6
The impact of infectious disease threat on consumers' pattern-seeking in sequential choices
Park, Jooyoung
;
Kim, Jungkeun
;
Jhang, Jihoon
;
Lee, Jacob C.
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 370-389
Persistent link: https://www.econbiz.de/10012796110
Saved in:
7
The impact of socioeconomic status on preferences for sustainable luxury brands
Kim, Jungkeun
;
Park, Jooyoung
;
Septianto, Felix
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1563-1578
Persistent link: https://www.econbiz.de/10013280167
Saved in:
8
"Looking sharp" : price typeface influences awareness of spending in mobile payment
Park, Jaewoo
;
Velasco, Carlos
;
Spence, Charles
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1170-1189
Persistent link: https://www.econbiz.de/10013280072
Saved in:
9
Online group buying behavior : a study of experiential versus material purchases
Agarwal, James
;
Das, Gopal
;
Spence, Mark T.
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1946-1963
Persistent link: https://www.econbiz.de/10013465131
Saved in:
10
To earmark or not to earmark when gift-giving : gift-givers' and gift-recipients' diverging preferences for earmarked cash gifts
Givi, Julian
;
Das, Gopal
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 420-428
Persistent link: https://www.econbiz.de/10012796115
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