//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Psychology & marketing"
~language:"bul"
~language:"eng"
~language:"msa"
~person:"Gonc̦alves, Helena Martins"
~subject:"Consumer behaviour"
~subject:"Online-Marketing"
~subject:"Persönlichkeitsmerkmal"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 10 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Online-Marketing
Persönlichkeitsmerkmal
Internet marketing
3
Qualitative Methode
2
Qualitative method
2
Beziehungsmarketing
1
Brand
1
Brand image
1
Brand management
1
Customer satisfaction
1
FsQCA
1
Hotel industry
1
Hotellerie
1
Konsumentenverhalten
1
Kundenzufriedenheit
1
Markenartikel
1
Markenführung
1
Markenimage
1
Mobile Anwendung
1
Mobile application
1
Motivation
1
Relationship marketing
1
Viral marketing
1
Virales Marketing
1
brand loyalty
1
brand satisfaction
1
brand-moment congruence
1
branded mobile apps
1
causal configurations
1
eWOM
1
experience
1
fsQCA
1
grocery apps
1
hotel industry
1
involvement
1
motivations
1
online reviews
1
personalization
1
real-time marketing
1
relationship
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
Konferenzbeitrag
Aufsatz in Zeitschrift
4
Collection of articles of several authors
1
Sammelwerk
1
Language
All
Bulgarian
English
Malay (macrolanguage)
Author
All
Gonc̦alves, Helena Martins
Woodside, Arch G.
10
Yi, Youjae
9
Hollebeek, Linda D.
6
Sauer, Nicola E.
6
Chan, Eugene Y.
5
Lim, Weng Marc
5
Spence, Charles
5
Sprott, David E.
5
Sung, Yongjun
5
Bagozzi, Richard P.
4
Bigné Alcañiz, J. Enrique
4
Das, Gopal
4
Eisend, Martin
4
Grewal, Dhruv
4
Herrmann, Andreas
4
Kim, Jungkeun
4
Krishen, Anjala S.
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Rauschnabel, Philipp A.
4
Tal, Aner
4
Thomas, Veronica L.
4
Addis, Michela
3
Albrecht, Carmen-Maria
3
Amar, Moty
3
Arnold, Mark J.
3
Bauer, Brittney C.
3
Bodur, H. Onur
3
Choi, Sejung Marina
3
Choi, Yung Kyun
3
Darley, William K.
3
De Angelis, Matteo
3
Dwivedi, Yogesh Kumar
3
Felix, Reto
3
Filieri, Raffaele
3
Flavián Blanco, Carlos
3
Gould, Stephen J.
3
Gustafsson, Anders
3
Gvili, Yaniv
3
more ...
less ...
Published in...
All
Psychology & marketing
Journal of business research : JBR
4
Technological forecasting & social change : an international journal
2
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Mendes, Rita
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
Saved in:
2
Motivations for posting online reviews in the hotel industry
Gonc̦alves, Helena Martins
;
Silva, Graça Miranda
; …
- In:
Psychology & marketing
35
(
2018
)
11
,
pp. 807-817
Persistent link: https://www.econbiz.de/10011970111
Saved in:
3
The role of qualitative research in current digital social media : issues and aspects - an introduction
Gonc̦alves, Helena Martins
;
Rey-Martí, Andrea
; …
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1023-1028
Persistent link: https://www.econbiz.de/10011627280
Saved in:
4
Special issue: The role of qualitative research in current digital social media : issues and aspects
Gonc̦alves, Helena Martins
(
ed.
);
Rey-Martí, Andrea
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011627323
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->