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~isPartOf:"Psychology & marketing"
~language:"eng"
~person:"Albrecht, Carmen-Maria"
~person:"Das, Gopal"
~person:"Hüttl-Maack, Verena"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
10
Brand
3
Brand image
3
Brand management
3
Geschenk
3
Gifts
3
Markenartikel
3
Markenführung
3
Markenimage
3
Advertising
2
Advertising effects
2
Brand extension
2
Deutschland
2
Germany
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Markentransfer
2
Virtual reality
2
Virtuelle Realität
2
Werbewirkung
2
Werbung
2
augmented reality
2
gift giving
2
self-other decision making
2
Altruism
1
Altruismus
1
Angst
1
Anxiety
1
Austauschtheorie
1
Beschaffung
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Beziehungsmarketing
1
Bibliometrics
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Bibliometrie
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Children
1
Emotion
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Erfolgsfaktor
1
Ethnic group
1
Ethnische Gruppe
1
Experiment
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Fundraising
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Article
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English
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Albrecht, Carmen-Maria
Das, Gopal
Hüttl-Maack, Verena
Woodside, Arch G.
10
Yi, Youjae
9
Chan, Eugene Y.
5
Hollebeek, Linda D.
5
Lim, Weng Marc
5
Spence, Charles
5
Bagozzi, Richard P.
4
Bigné Alcañiz, J. Enrique
4
Grewal, Dhruv
4
Herrmann, Andreas
4
Kim, Jungkeun
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Rauschnabel, Philipp A.
4
Sauer, Nicola E.
4
Sprott, David E.
4
Sung, Yongjun
4
Tal, Aner
4
Thomas, Veronica L.
4
Addis, Michela
3
Amar, Moty
3
Arnold, Mark J.
3
Bauer, Brittney C.
3
Bodur, H. Onur
3
Darley, William K.
3
De Angelis, Matteo
3
Eisend, Martin
3
Felix, Reto
3
Filieri, Raffaele
3
Flavián Blanco, Carlos
3
Gould, Stephen J.
3
Gustafsson, Anders
3
Gvili, Yaniv
3
Hinsch, Christian
3
Jiang, Yushi
3
Jiang, Yuwei
3
Kim, Jooyoung
3
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Psychology & marketing
Journal of business research : JBR
6
Journal of retailing and consumer services
6
International journal of Indian culture and business management
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of strategic marketing
3
Global business review
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Marketing intelligence & planning
2
Review of managerial science
2
The journal of services marketing
2
Asia Pacific journal of marketing and logistics
1
Consumer-brand relationships : theory and practice
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of business and emerging markets : IJBEM
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of product development : IJPD
1
International journal of retail & distribution management
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of fashion marketing and management
1
Journal of service management
1
Journal of sustainable marketing
1
Journal of the Academy of Marketing Science
1
Marketing : ZFP ; journal of research and management
1
Marketing letters : a journal of research in marketing
1
The international review of retail, distribution and consumer research
1
The marketing review
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
10
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1
-
10
of
10
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articles prioritized
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date (oldest first)
1
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
2
Unmasking the pivotal role of ad-target ethnic congruence in driving consumers' response to fear appeals
Talebi, Arash
;
Mukherjee, Sourjo
;
Das, Gopal
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1346-1362
Persistent link: https://www.econbiz.de/10014531218
Saved in:
3
Gifting digital versus physical gift cards : how and why givers and recipients have different preferences for a gift card's mode of delivery
Reshadi, Farnoush
;
Givi, Julian
;
Das, Gopal
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 970-978
Persistent link: https://www.econbiz.de/10014290873
Saved in:
4
Can augmented reality satisfy consumers' need for touch?
Gatter, Shirin
;
Hüttl-Maack, Verena
;
Rauschnabel, …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 508-523
Persistent link: https://www.econbiz.de/10012817127
Saved in:
5
Online group buying behavior : a study of experiential versus material purchases
Agarwal, James
;
Das, Gopal
;
Spence, Mark T.
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1946-1963
Persistent link: https://www.econbiz.de/10013465131
Saved in:
6
To earmark or not to earmark when gift-giving : gift-givers' and gift-recipients' diverging preferences for earmarked cash gifts
Givi, Julian
;
Das, Gopal
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 420-428
Persistent link: https://www.econbiz.de/10012796115
Saved in:
7
Adolescents' perceived brand deprivation stress and its implications for corporate and consumer well-being
Albrecht, Carmen-Maria
;
Sauer, Nicola E.
;
Sprott, David E.
- In:
Psychology & marketing
34
(
2017
)
8
,
pp. 807-822
Persistent link: https://www.econbiz.de/10011738100
Saved in:
8
Drivers of brand extension success : what really matters for luxury brands
Albrecht, Carmen-Maria
;
Backhaus, Christof
;
Gurzki, Hannes
- In:
Psychology & marketing
30
(
2013
)
8
,
pp. 647-659
Persistent link: https://www.econbiz.de/10009786050
Saved in:
9
Can advertising elements improve consumer evaluations of brand extensions with a moderate or low fit?
Bambauer-Sachse, Silke
;
Hüttl-Maack, Verena
;
Gierl, …
- In:
Psychology & marketing
28
(
2011
)
2
,
pp. 205-218
Persistent link: https://www.econbiz.de/10008858089
Saved in:
10
The relevance of irrelevance in brand communication
Albrecht, Carmen-Maria
;
Neumann, Marcus M.
;
Haber, Tobias E.
- In:
Psychology & marketing
28
(
2011
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10008857026
Saved in:
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