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~isPartOf:"Psychology & marketing"
~language:"eng"
~person:"Das, Gopal"
~subject:"Brand"
~subject:"Canada"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Country report"
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Konsumentenverhalten
Consumer behaviour
4
Geschenk
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Gifts
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gift giving
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self-other decision making
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Advertising
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Advertising effects
1
Altruism
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Das, Gopal
Woodside, Arch G.
10
Yi, Youjae
9
Chan, Eugene Y.
5
Herrmann, Andreas
5
Hollebeek, Linda D.
5
Lim, Weng Marc
5
Sauer, Nicola E.
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Spence, Charles
5
Bagozzi, Richard P.
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Bigné Alcañiz, J. Enrique
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Grewal, Dhruv
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Kim, Jungkeun
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Park, Jooyoung
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Pitt, Leyland F.
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Roper, Stuart
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Sprott, David E.
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Sung, Yongjun
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Tal, Aner
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Thomas, Veronica L.
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Addis, Michela
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Albrecht, Carmen-Maria
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Amar, Moty
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Arnold, Mark J.
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Bauer, Brittney C.
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Bodur, H. Onur
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Chang, Chingching
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Darley, William K.
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De Angelis, Matteo
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Dwivedi, Yogesh Kumar
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Eisend, Martin
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Felix, Reto
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Filieri, Raffaele
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Flavián Blanco, Carlos
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Gould, Stephen J.
3
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Psychology & marketing
Journal of business research : JBR
6
Journal of retailing and consumer services
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International journal of Indian culture and business management
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of strategic marketing
3
Global business review
2
Marketing intelligence & planning
2
The journal of services marketing
2
Asia Pacific journal of marketing and logistics
1
International journal of business and emerging markets : IJBEM
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of retail & distribution management
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ECONIS (ZBW)
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1
Unmasking the pivotal role of ad-target ethnic congruence in driving consumers' response to fear appeals
Talebi, Arash
;
Mukherjee, Sourjo
;
Das, Gopal
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1346-1362
Persistent link: https://www.econbiz.de/10014531218
Saved in:
2
Gifting digital versus physical gift cards : how and why givers and recipients have different preferences for a gift card's mode of delivery
Reshadi, Farnoush
;
Givi, Julian
;
Das, Gopal
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 970-978
Persistent link: https://www.econbiz.de/10014290873
Saved in:
3
Online group buying behavior : a study of experiential versus material purchases
Agarwal, James
;
Das, Gopal
;
Spence, Mark T.
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1946-1963
Persistent link: https://www.econbiz.de/10013465131
Saved in:
4
To earmark or not to earmark when gift-giving : gift-givers' and gift-recipients' diverging preferences for earmarked cash gifts
Givi, Julian
;
Das, Gopal
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 420-428
Persistent link: https://www.econbiz.de/10012796115
Saved in:
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