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~isPartOf:"Psychology & marketing"
~language:"eng"
~subject:"Advertising"
~subject:"Beziehungsmarketing"
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Search: subject:"Management"
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Advertising
Beziehungsmarketing
Consumer behaviour
197
Konsumentenverhalten
197
Brand management
112
Markenführung
112
Relationship marketing
100
Brand image
79
Markenimage
79
Brand
51
Markenartikel
51
Customer satisfaction
41
Kundenzufriedenheit
41
Marketing management
38
Marketingmanagement
38
Advertising effects
31
Werbewirkung
31
Dienstleistungsqualität
28
Service quality
28
Social Web
25
Social web
25
USA
25
United States
25
Emotion
23
Personality psychology
21
Persönlichkeitspsychologie
21
Customer service
20
Kundenservice
20
Corporate Social Responsibility
19
Corporate social responsibility
19
Internet marketing
18
Online-Marketing
18
Beschwerdemanagement
16
Complaint management
16
Werbung
13
Einzelhandel
12
Retail trade
12
Viral marketing
12
Virales Marketing
12
Business ethics
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109
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3
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Ndubisi, Nelson Oly
3
Yi, Youjae
3
Al-Nabhani, Khalid
2
Bauer, Brittney C.
2
Cheng, Li-Keng
2
Choi, Sejung Marina
2
Chu, Xing-Yu
2
Darley, William K.
2
Hollebeek, Linda D.
2
Krishen, Anjala S.
2
Leonidou, Leonidas C.
2
Lunardo, Renaud
2
McLean, Graeme J.
2
Nataraajan, Rajan
2
Schaarschmidt, Mario
2
Sung, Yongjun
2
Toung, Chung-Lin
2
Walsh, Gianfranco
2
Ahn, Sun Joo
1
Ahuvia, Aaron C.
1
Althuizen, Niek
1
Anaza, Nwamaka A.
1
Anlamlier, Eda
1
Ansari, Shiveen
1
Arli, Denni
1
Arnold, Mark J.
1
Artis, Andrew
1
Asante, Isaac Owusu
1
Ates, Zelal
1
Augusto, Mário Gomes
1
Aykol, Bilge
1
Babin, Barry J.
1
Bagozzi, Richard P.
1
Bailey, Ainsworth A.
1
Bandyopadhyay, Argho
1
Bargoni, Augusto
1
Becker, Marc
1
Berezan, Orie
1
Bernache-Assollant, Iouri
1
Bhattacharjee, Debashree Roy
1
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Psychology & marketing
Journal of business research : JBR
693
Journal of retailing and consumer services
601
Industrial marketing management : the international journal for industrial and high-tech firms
417
International journal of hospitality management
285
The journal of services marketing
227
The journal of business & industrial marketing
194
The service industries journal
185
Journal of strategic marketing
174
Journal of the Academy of Marketing Science
170
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
137
Journal of travel and tourism marketing
123
The journal of product & brand management
122
International journal of contemporary hospitality management
121
Journal of hospitality marketing & management
119
The journal of brand management : an international journal
118
Journal of service research : JSR
117
Asia Pacific journal of marketing and logistics
115
Tourism management : research, policies, practice
115
Journal of retailing
107
Journal of service management
106
European journal of marketing : EJM
105
Cogent business & management
104
Marketing intelligence & planning
103
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Services marketing quarterly
96
European journal of operational research : EJOR
93
Journal of marketing communications
92
Journal of marketing management : MM
87
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
86
The international journal of bank marketing : IJBM
86
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
Service business
80
International journal of internet marketing and advertising : IJIMA
76
Business horizons
75
Journal of business ethics : JOBE
75
The international review of retail, distribution and consumer research
74
Journal of financial services marketing : JFSM
72
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ECONIS (ZBW)
112
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81
Exploring the role of productivity propensity in frontline employee performance : its relationship with customer orientation and important outcomes
Harris, Eric G.
;
Brown, Tom
;
Mowen, John C.
;
Artis, Andrew
- In:
Psychology & marketing
31
(
2014
)
3
,
pp. 171-183
Persistent link: https://www.econbiz.de/10010341746
Saved in:
82
The effect of requests for positive evaluations on customer satisfaction ratings
Jones, Michael A.
;
Taylor, Valerie A.
;
Reynolds, Kristy E.
- In:
Psychology & marketing
31
(
2014
)
3
,
pp. 161-170
Persistent link: https://www.econbiz.de/10010341747
Saved in:
83
Personality antecedents of customer citizenship behaviors in online shopping situations
Anaza, Nwamaka A.
- In:
Psychology & marketing
31
(
2014
)
4
,
pp. 251-263
Persistent link: https://www.econbiz.de/10010347726
Saved in:
84
Consumer mindfulness and marketing implications
Ndubisi, Nelson Oly
- In:
Psychology & marketing
31
(
2014
)
4
,
pp. 237-250
Persistent link: https://www.econbiz.de/10010347727
Saved in:
85
Can purchase behavior predict relationship perceptions and willingness to donate?
Johnson, Jennifer Wiggins
;
Peck, Joann
;
Schweidel, David A.
- In:
Psychology & marketing
31
(
2014
)
8
,
pp. 647-659
Persistent link: https://www.econbiz.de/10010399720
Saved in:
86
Nothing can tear us apart : the effect of brand identity fusion in consumer-brand relationships
Lin, Jhih-Syuan
;
Sung, Yongjun
- In:
Psychology & marketing
31
(
2014
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10010251722
Saved in:
87
The role of imagination and brand personification in brand relationships
Huang, Hazel H.
;
Mitchell, Vincent-Wayne
- In:
Psychology & marketing
31
(
2014
)
1
,
pp. 38-47
Persistent link: https://www.econbiz.de/10010251724
Saved in:
88
Brand community : drivers and outcomes
Sauer, Nicola E.
- In:
Psychology & marketing
27
(
2010
)
4
,
pp. 347-368
Persistent link: https://www.econbiz.de/10003963755
Saved in:
89
When satisfied consumers do not return : variety seeking's effect on short- and long-term intentions
Sánchez, Isabel
;
Pieters, Rik
;
Zeelenberg, Marcel
; …
- In:
Psychology & marketing
29
(
2012
)
1
,
pp. 15-24
Persistent link: https://www.econbiz.de/10009501839
Saved in:
90
Does friendship help in personal selling? : the contingent effect of outcome favorability
Ho, Hillbun
- In:
Psychology & marketing
29
(
2012
)
2
,
pp. 87-97
Persistent link: https://www.econbiz.de/10009504547
Saved in:
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