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~isPartOf:"Psychology & marketing"
~language:"eng"
~subject:"Beziehungsmarketing"
~subject:"Brand management"
~subject:"Consumer behaviour"
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Beziehungsmarketing
Brand management
Consumer behaviour
Konsumentenverhalten
197
Markenführung
112
Relationship marketing
100
Brand image
79
Markenimage
79
Brand
51
Markenartikel
51
Customer satisfaction
41
Kundenzufriedenheit
41
Marketing management
38
Marketingmanagement
38
Advertising effects
31
Werbewirkung
31
Dienstleistungsqualität
28
Service quality
28
Social Web
25
Social web
25
USA
25
United States
25
Emotion
23
Personality psychology
21
Persönlichkeitspsychologie
21
Customer service
20
Kundenservice
20
Corporate Social Responsibility
19
Corporate social responsibility
19
Internet marketing
18
Online-Marketing
18
Beschwerdemanagement
16
Complaint management
16
Advertising
13
Werbung
13
Einzelhandel
12
Retail trade
12
Viral marketing
12
Virales Marketing
12
Business ethics
11
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111
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41
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Article
238
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5
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Article in journal
243
Aufsatz in Zeitschrift
243
Collection of articles of several authors
5
Sammelwerk
5
Case study
1
Fallstudie
1
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English
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Hollebeek, Linda D.
4
Sprott, David E.
4
Woodside, Arch G.
4
Bauer, Brittney C.
3
Chow, Cheris W. C.
3
DelVecchio, Devon
3
Kuanr, Abhisek
3
Luk, Chung-leung
3
Moulard, Julie Guidry
3
Ndubisi, Nelson Oly
3
Pradhan, Debasis
3
Yi, Youjae
3
Al-Nabhani, Khalid
2
Albrecht, Carmen-Maria
2
Amar, Moty
2
Arnold, Mark J.
2
Bagozzi, Richard P.
2
Bodur, H. Onur
2
Casalegno, Cecilia
2
Cheng, Li-Keng
2
Choi, Sejung Marina
2
Chu, Xing-Yu
2
Clark, Moira K.
2
Darley, William K.
2
Dwivedi, Yogesh Kumar
2
Fam, Kim Shyan
2
Grohmann, Bianca
2
Gvili, Yaniv
2
Hamilton Rice, Dan
2
Huang, Hazel H.
2
Hultman, Magnus
2
Jiang, Yuwei
2
Krishen, Anjala S.
2
Lee, Michael S. W.
2
Leonidou, Leonidas C.
2
Lunardo, Renaud
2
Mariani, Marcello M.
2
McLean, Graeme J.
2
Mitchell, Vincent-Wayne
2
Mowen, John C.
2
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Psychology & marketing
Journal of business research : JBR
1,315
Journal of retailing and consumer services
923
The journal of brand management : an international journal
586
Industrial marketing management : the international journal for industrial and high-tech firms
516
International journal of hospitality management
451
The journal of product & brand management
409
The journal of services marketing
278
Journal of strategic marketing
267
Journal of the Academy of Marketing Science
255
European journal of marketing : EJM
236
Asia Pacific journal of marketing and logistics
235
Journal of marketing
232
The service industries journal
232
The journal of business & industrial marketing
230
Journal of marketing management : MM
211
Journal of travel and tourism marketing
206
Marketing intelligence & planning
203
Tourism management : research, policies, practice
198
Journal of business ethics : JOBE
191
International journal of contemporary hospitality management
190
Journal of marketing communications
182
Journal of retailing
177
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
169
Journal of hospitality marketing & management
169
Cogent business & management
160
International journal of electronic customer relationship management : IJECRM
149
Management science : journal of the Institute for Operations Research and the Management Sciences
149
International journal of consumer studies
140
Marketing letters : a journal of research in marketing
139
International journal of retail & distribution management
138
European journal of operational research : EJOR
134
Journal of service research : JSR
134
Journal of marketing research : JMR
132
Journal of service management
128
Business horizons
125
SpringerLink / Bücher
125
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
119
Services marketing quarterly
117
International journal of production economics
115
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ECONIS (ZBW)
243
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1
When and why signaling frontline employee inexperience can prove to be an asset : effects on consumer forgiveness for service failure
Flacandji, Michaël
;
Cusin, Julien
;
Lunardo, Renaud
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2728-2742
Persistent link: https://www.econbiz.de/10014432547
Saved in:
2
Virtual is so real! : consumers' evaluation of product packaging in virtual reality
Branca, Generoso
;
Resciniti, Riccardo
;
Loureiro, Sandra …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 596-609
Persistent link: https://www.econbiz.de/10014290771
Saved in:
3
The customer is often wrong : investigating the influence of customer failures and apologies on frontline service employee well-being
Robertson, Nichola
;
Rotman, Jeffrey
;
MacQuilken, Lisa
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 825-844
Persistent link: https://www.econbiz.de/10014290864
Saved in:
4
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
5
How companies use typeface design to engage consumers in charitable activities
Chu, Xing-Yu
;
Tok, Dickson
;
Zhou, Xiaoyu
;
Chen, Xi
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013465214
Saved in:
6
How can customers cope with cognitive demands of professional services? : the role of employee coping support
Garbas, Janina
;
Blaurock, Marah
;
Büttgen, Marion
; …
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 867-887
Persistent link: https://www.econbiz.de/10014290866
Saved in:
7
Digital presence in service recovery : the interactive effect of customer salutations and employee photographs in email signatures
Walsh, Gianfranco
;
Shiu, Edward
;
Schaarschmidt, Mario
; …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2361-2383
Persistent link: https://www.econbiz.de/10013465198
Saved in:
8
How gamifying AI shapes customer motivation, engagement, and purchase behavior
Elmashhara, Maher Georges
;
De Cicco, Roberta
;
Silva, …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 134-150
Persistent link: https://www.econbiz.de/10014467479
Saved in:
9
Eliminating customer experience pain points in complex customer journeys through smart service solutions
Holz, Heiko F.
;
Becker, Marc
;
Blut, Markus
;
Paluch, Stefanie
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 592-609
Persistent link: https://www.econbiz.de/10014467620
Saved in:
10
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
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