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~isPartOf:"Psychology & marketing"
~person:"Bagozzi, Richard P."
~person:"Grewal, Dhruv"
~person:"Lusk, Jayson L."
~person:"Rauschnabel, Philipp A."
~person:"Wu, Luorong"
~subject:"Communication"
~subject:"Consumer behaviour"
~subject:"Service quality"
~subject:"Social Web"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Communication
Consumer behaviour
Service quality
Social Web
Konsumentenverhalten
12
Brand management
4
Markenführung
4
Virtual reality
4
Virtuelle Realität
4
augmented reality
4
Einzelhandel
3
Ladengestaltung
3
Retail trade
3
Store design
3
Advertising effects
2
Brand
2
Brand image
2
Emotion
2
Markenartikel
2
Markenimage
2
Werbewirkung
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marketing
2
AR marketing
1
Advertising
1
Beziehungsmarketing
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Computerspiel
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Consumer attitudes
1
Customer value
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Dienstleistungsqualität
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Eating habit
1
Ernährungsverhalten
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Fische
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Fish
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12
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Bagozzi, Richard P.
Grewal, Dhruv
Lusk, Jayson L.
Rauschnabel, Philipp A.
Wu, Luorong
Woodside, Arch G.
10
Yi, Youjae
9
Chan, Eugene Y.
5
Hollebeek, Linda D.
5
Lim, Weng Marc
5
Spence, Charles
5
Bigné Alcañiz, J. Enrique
4
Das, Gopal
4
Herrmann, Andreas
4
Kim, Jungkeun
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Sauer, Nicola E.
4
Sprott, David E.
4
Sung, Yongjun
4
Tal, Aner
4
Thomas, Veronica L.
4
Addis, Michela
3
Albrecht, Carmen-Maria
3
Amar, Moty
3
Arnold, Mark J.
3
Bauer, Brittney C.
3
Bodur, H. Onur
3
Darley, William K.
3
De Angelis, Matteo
3
Eisend, Martin
3
Felix, Reto
3
Filieri, Raffaele
3
Flavián Blanco, Carlos
3
Gould, Stephen J.
3
Gustafsson, Anders
3
Gvili, Yaniv
3
Hinsch, Christian
3
Hüttl-Maack, Verena
3
Jiang, Yushi
3
Jiang, Yuwei
3
Kim, Jooyoung
3
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Psychology & marketing
Journal of retailing
15
Journal of the Academy of Marketing Science
14
International journal of hospitality management
12
American journal of agricultural economics
11
Journal of business research : JBR
11
Applied economic perspectives and policy
10
Journal of marketing
8
Food policy : economics planning and politics of food and agriculture
7
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of marketing research
5
European review of agricultural economics : ERAE
4
Journal of agricultural and applied economics
4
Journal of economic behavior & organization : JEBO
4
Journal of marketing research : JMR
4
MSI reports : working paper series
4
Health economics
3
International journal of contemporary hospitality management
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Marketing letters : a journal of research in marketing
3
Agricultural economics : the journal of the International Association of Agricultural Economists
2
Applied economics letters
2
Journal of agricultural and applied economics : JAEE
2
Journal of behavioral and experimental economics
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of hospitality marketing & management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of service management
2
Journal of service research
2
Marketing : journal of research and management
2
Review of marketing research
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
The journal of services marketing
2
Tourism management : research, policies, practice
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in economic analysis & policy
1
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ECONIS (ZBW)
12
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1
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
3
Can augmented reality satisfy consumers' need for touch?
Gatter, Shirin
;
Hüttl-Maack, Verena
;
Rauschnabel, …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 508-523
Persistent link: https://www.econbiz.de/10012817127
Saved in:
4
Consumers' identity signaling towards social groups : the effects of dissociative desire on brand prominence preferences
Raimondo, Maria Antonietta
;
Cardamone, Ernesto
;
Miceli, …
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1964-1978
Persistent link: https://www.econbiz.de/10013465133
Saved in:
5
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Saved in:
6
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
7
Make it your own : how process valence and self-construal affect evaluation of self-made products
Atakan, Sukriye Sinem
;
Bagozzi, Richard P.
;
Yoon, Carolyn
- In:
Psychology & marketing
31
(
2014
)
6
,
pp. 451-468
Persistent link: https://www.econbiz.de/10010362498
Saved in:
8
Store atmospherics : a multisensory perspective
Spence, Charles
;
Puccinelli, Nancy M.
;
Grewal, Dhruv
; …
- In:
Psychology & marketing
31
(
2014
)
7
,
pp. 472-488
Persistent link: https://www.econbiz.de/10010382591
Saved in:
9
Retail atmospherics and in-store nonverbal cues : an introduction
Grewal, Dhruv
;
Roggeveen, Anne L.
;
Puccinelli, Nancy M.
; …
- In:
Psychology & marketing
31
(
2014
)
7
,
pp. 469-471
Persistent link: https://www.econbiz.de/10010382592
Saved in:
10
Special issue: Retail atmospherics and in-store nonverbal cues
Grewal, Dhruv
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010382594
Saved in:
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