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~isPartOf:"Psychology & marketing"
~person:"DelVecchio, Devon"
~person:"Foroudi, Pantea"
~person:"Huber, Frank"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Brand management"
~subject:"Konsumentenverhalten"
~subject:"Market research"
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B-to-B-Marketing
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Beziehungsmarketing
3
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3
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3
Consumer behaviour
3
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3
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DelVecchio, Devon
Foroudi, Pantea
Huber, Frank
Malhotra, Naresh K.
Ndubisi, Nelson Oly
6
Bigné Alcañiz, J. Enrique
4
Rauschnabel, Philipp A.
4
Woodside, Arch G.
4
Bagozzi, Richard P.
3
Bauer, Brittney C.
3
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3
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3
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3
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3
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3
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3
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3
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3
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3
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3
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3
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2
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2
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2
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2
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2
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Psychology & marketing
Journal of business research : JBR
13
Review of marketing research
12
Reihe: Marketing : MAR
11
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
11
SAGE library in marketing
7
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
7
Gabler Edition Wissenschaft
5
Journal of business-to-business marketing
5
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
5
SpringerLink / Bücher
5
Building corporate identity, image and reputation in the digital era
3
Conjoint measurement : methods and applications
3
Corporate reputation review
3
Customer retention in the automotive industry : quality, satisfaction and loyalty
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Fundamentals of marketing research ; Vol. 1
3
Legends in marketing
3
Review of Marketing Research Ser.
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Fundamentals of marketing research ; Vol. 6
2
International journal of hospitality management
2
Journal of marketing research : JMR
2
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Research and the development of pedagogical materials : working papers
2
Routledge studies in marketing
2
Springer eBook Collection / Business and Economics
2
Technological forecasting & social change : an international journal
2
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
2
Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
2
AMS review : official publication of the Academy of Marketing Science
1
Always learning
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Conjoint measurement : methods and applications ; with 91 tables
1
Corporate reputation review : an international journal
1
Die Betriebswirtschaft : DBW
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Emerald insight
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
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ECONIS (ZBW)
6
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1
Long-term oriented
marketing
relationships and ethical conduct in outsourcing sector
Ndubisi, Nelson Oly
;
Malhotra, Naresh K.
;
Capel, Celine …
- In:
Psychology & marketing
33
(
2016
)
5
,
pp. 372-388
Persistent link: https://www.econbiz.de/10011485883
Saved in:
2
Empathic relationships in professional services and the moderating role of relationship age
Weißhaar, Isabelle
;
Huber, Frank
- In:
Psychology & marketing
33
(
2016
)
7
,
pp. 525-541
Persistent link: https://www.econbiz.de/10011508445
Saved in:
3
From easy to known : how fluent brand processing fosters self-brand connection
DelVecchio, Devon
;
Jones, William J.
;
Baugh, Lee A.
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 754-773
Persistent link: https://www.econbiz.de/10014518825
Saved in:
4
The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank
;
Eisele, Anita
;
Meyer, Frederik
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
Saved in:
5
The face of the brand : spokesperson facial width-to-height ratio predicts brand personality judgments
Deska, Jason C.
;
Hingston, Sean T.
;
DelVecchio, Devon
; …
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1487-1503
Persistent link: https://www.econbiz.de/10013280119
Saved in:
6
Dazing diversity : investigating the determinants and consequences of decision paralysis
Huber, Frank
;
Köcher, Sören
;
Vogel, Johannes
;
Meyer, …
- In:
Psychology & marketing
29
(
2012
)
6
,
pp. 467-478
Persistent link: https://www.econbiz.de/10009554783
Saved in:
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