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~isPartOf:"Psychology & marketing"
~person:"Yi, Youjae"
~source:"econis"
~subject:"Brand image"
~subject:"Markenführung"
~subject:"Service quality"
~subject:"Social web"
~subject:"Theory"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Glossary included"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Brand image
Markenführung
Service quality
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Consumer behaviour
9
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9
Customer satisfaction
4
Kundenzufriedenheit
4
Beziehungsmarketing
3
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3
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2
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Online-Handel
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Yi, Youjae
Woodside, Arch G.
6
Thomas, Veronica L.
4
Albrecht, Carmen-Maria
3
Bauer, Brittney C.
3
Filieri, Raffaele
3
Kim, Jooyoung
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Pradhan, Debasis
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Das, Gopal
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De Angelis, Matteo
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Flavián Blanco, Carlos
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Gustafsson, Anders
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Hollebeek, Linda D.
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Huang, Hazel H.
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Jiang, Yuwei
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Krishen, Anjala S.
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Lee, Michael S. W.
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Lunardo, Renaud
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Mariani, Marcello M.
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Miceli, Gaetano
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Mitchell, Vincent-Wayne
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Penz, Elfriede
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Pozharliev, Rumen
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Raimondo, Maria Antonietta
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Rompay, Thomas J. L. van
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Ruyter, Ko de
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2
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Psychology & marketing
Australian journal of management
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the review of marketing communications
1
Journal of service research : JSR
1
Service business
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ECONIS (ZBW)
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1
The influence of frontline employee self-disclosure about products in a retail store on customer trust in the retailer in the context of service encounters
Park, Jihye
;
Yi, Youjae
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1417-1430
Persistent link: https://www.econbiz.de/10014291940
Saved in:
2
The impact of self-service versus interpersonal contact on customer-brand relationship in the time of frontline technology infusion
Lee, Heekyung
;
Yi, Youjae
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 906-920
Persistent link: https://www.econbiz.de/10013186880
Saved in:
3
The effect of service quality on customer satisfaction, loyalty, and happiness in five Asian countries
Gong, Taeshik
;
Yi, Youjae
- In:
Psychology & marketing
35
(
2018
)
6
,
pp. 427-442
Persistent link: https://www.econbiz.de/10011970145
Saved in:
4
The long-term effects of sales promotions on brand attitude across monetary and non-monetary promotions
Yi, Youjae
;
Yoo, Jaemee
- In:
Psychology & marketing
28
(
2011
)
9
,
pp. 879-896
Persistent link: https://www.econbiz.de/10009299417
Saved in:
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