The influence of frontline employee self-disclosure about products in a retail store on customer trust in the retailer in the context of service encounters
Year of publication: |
2023
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Authors: | Park, Jihye ; Yi, Youjae |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 7, p. 1417-1430
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Subject: | effort | frontline employees | intimacy | persuasive intent | self-disclosure | service encounter | trust | Einzelhandel | Retail trade | Kundenservice | Customer service | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Verkaufspersonal | Salespeople | Dienstleistungsqualität | Service quality | Dienstleistungssektor | Service industry | Kundenzufriedenheit | Customer satisfaction |
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