The long-term effects of sales promotions on brand attitude across monetary and non-monetary promotions
Youjae Yi and Jaemee Yoo
| Year of publication: |
2011
|
|---|---|
| Authors: | Yi, Youjae ; Yoo, Jaemee |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 28.2011, 9, p. 879-896
|
| Subject: | Verkaufsförderung | Sales promotion | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Unterhaltungselektronik-Industrie | Consumer electronics industry | Südkorea | South Korea |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009299417