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~isPartOf:"Psychology & marketing"
~subject:"Advertising"
~subject:"Beziehungsmarketing"
~subject:"Brand image"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Advertising
Beziehungsmarketing
Brand image
Service quality
Consumer behaviour
658
Konsumentenverhalten
658
Markenimage
101
Brand management
89
Markenführung
89
Relationship marketing
75
Brand
63
Markenartikel
63
USA
62
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62
Advertising effects
59
Werbewirkung
59
Emotion
56
Personality psychology
50
Persönlichkeitspsychologie
50
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48
Kundenzufriedenheit
48
Experiment
44
Social Web
41
Social web
41
Online retailing
36
Online-Handel
36
Werbung
36
Viral marketing
34
Virales Marketing
34
Einzelhandel
32
Retail trade
32
Dienstleistungsqualität
26
Cognition
25
Internet marketing
25
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25
Luxury goods
25
Luxusgüter
25
Online-Marketing
25
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196
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3
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Woodside, Arch G.
5
Yi, Youjae
4
Albrecht, Carmen-Maria
3
Bauer, Brittney C.
3
Kuanr, Abhisek
3
Pradhan, Debasis
3
Sung, Yongjun
3
Al-Nabhani, Khalid
2
Arnold, Mark J.
2
Bagozzi, Richard P.
2
Bigné Alcañiz, J. Enrique
2
Cheng, Li-Keng
2
Darley, William K.
2
Feiereisen, Stéphanie
2
Huang, Hazel H.
2
Hüttl-Maack, Verena
2
Jiang, Yuwei
2
Kim, Jooyoung
2
Lee, Michael S. W.
2
Lunardo, Renaud
2
Mariani, Marcello M.
2
McLean, Graeme J.
2
Miceli, Gaetano
2
Mitchell, Vincent-Wayne
2
Ndubisi, Nelson Oly
2
Penz, Elfriede
2
Pitt, Leyland F.
2
Pontes, Nicolas
2
Prentice, Catherine
2
Raimondo, Maria Antonietta
2
Rauschnabel, Philipp A.
2
Septianto, Felix
2
Song, Jiaqi
2
Stöttinger, Barbara
2
Toung, Chung-Lin
2
Acikgoz, Fulya
1
Ahn, Sun Joo
1
Ahuvia, Aaron C.
1
Akram, Muhammad Shakaib
1
Akrout, Houcine
1
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Psychology & marketing
Journal of business research : JBR
763
Journal of retailing and consumer services
733
International journal of hospitality management
319
The journal of product & brand management
272
The journal of brand management : an international journal
244
The journal of services marketing
173
Journal of marketing communications
166
Asia Pacific journal of marketing and logistics
157
International journal of advertising : the review of marketing communications
145
European journal of marketing : EJM
139
Journal of travel and tourism marketing
131
Cogent business & management
129
International journal of contemporary hospitality management
128
Journal of hospitality marketing & management
128
Journal of the Academy of Marketing Science
118
Journal of strategic marketing
111
Journal of marketing
109
The service industries journal
109
Journal of international consumer marketing
103
Marketing intelligence & planning
102
Journal of promotion management : innovations in planning and applied research
101
International journal of internet marketing and advertising : IJIMA
100
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
98
Journal of retailing
96
International journal of advertising : the quarterly review of marketing communications
94
The journal of consumer marketing
93
International journal of consumer studies
92
Services marketing quarterly
89
Marketing letters : a journal of research in marketing
88
Tourism management : research, policies, practice
87
International journal of retail & distribution management
84
Journal of global marketing
83
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
82
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
The international review of retail, distribution and consumer research
78
Journal of promotion management : JPM
77
Journal of advertising research
75
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
74
Journal of Islamic marketing
73
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ECONIS (ZBW)
196
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1
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10
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196
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1
How gamifying AI shapes customer motivation, engagement, and purchase behavior
Elmashhara, Maher Georges
;
De Cicco, Roberta
;
Silva, …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 134-150
Persistent link: https://www.econbiz.de/10014467479
Saved in:
2
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
3
Eliminating customer experience pain points in complex customer journeys through smart service solutions
Holz, Heiko F.
;
Becker, Marc
;
Blut, Markus
;
Paluch, Stefanie
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 592-609
Persistent link: https://www.econbiz.de/10014467620
Saved in:
4
The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 649-664
Persistent link: https://www.econbiz.de/10014467626
Saved in:
5
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
6
Ordinary customer experience : conceptualization, characterization, and implications
Heinonen, Kristina
;
Lipkin, Michaela
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1720-1736
Persistent link: https://www.econbiz.de/10014338320
Saved in:
7
The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
Saved in:
8
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
9
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
10
Does (customer data) size matter? : generating valuable customer insights with less customer relationship risk
Plangger, Kirk
;
Marder, Ben
;
Montecchi, Matteo
;
Watson, …
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2016-2028
Persistent link: https://www.econbiz.de/10014338467
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