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~isPartOf:"Psychology & marketing"
~subject:"Advertising effects"
~subject:"Beziehungsmarketing"
~subject:"Brand image"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Advertising effects
Beziehungsmarketing
Brand image
Service quality
Consumer behaviour
658
Konsumentenverhalten
658
Markenimage
101
Brand management
89
Markenführung
89
Relationship marketing
75
Brand
63
Markenartikel
63
USA
62
United States
62
Werbewirkung
59
Emotion
56
Personality psychology
50
Persönlichkeitspsychologie
50
Customer satisfaction
48
Kundenzufriedenheit
48
Experiment
44
Social Web
41
Social web
41
Advertising
36
Online retailing
36
Online-Handel
36
Werbung
36
Viral marketing
34
Virales Marketing
34
Einzelhandel
32
Retail trade
32
Dienstleistungsqualität
26
Cognition
25
Internet marketing
25
Kognition
25
Luxury goods
25
Luxusgüter
25
Online-Marketing
25
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24
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24
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206
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209
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3
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209
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Woodside, Arch G.
5
Yi, Youjae
4
Albrecht, Carmen-Maria
3
Bauer, Brittney C.
3
Kuanr, Abhisek
3
Pradhan, Debasis
3
Sung, Yongjun
3
Al-Nabhani, Khalid
2
Arnold, Mark J.
2
Bagozzi, Richard P.
2
Bigné Alcañiz, J. Enrique
2
Cheng, Li-Keng
2
Darley, William K.
2
Huang, Hazel H.
2
Hüttl-Maack, Verena
2
Jiang, Yuwei
2
Kim, Jooyoung
2
Lee, Michael S. W.
2
Lunardo, Renaud
2
Mariani, Marcello M.
2
McLean, Graeme J.
2
Miceli, Gaetano
2
Mitchell, Vincent-Wayne
2
Ndubisi, Nelson Oly
2
Penz, Elfriede
2
Pontes, Nicolas
2
Prentice, Catherine
2
Raimondo, Maria Antonietta
2
Rauschnabel, Philipp A.
2
Septianto, Felix
2
Song, Jiaqi
2
Stöttinger, Barbara
2
Toung, Chung-Lin
2
Acikgoz, Fulya
1
Ahn, Sun Joo
1
Ahuvia, Aaron C.
1
Akram, Muhammad Shakaib
1
Akrout, Houcine
1
Akturan, Ulun
1
Al-Mutawa, Fajer Saleh
1
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Psychology & marketing
Journal of business research : JBR
779
Journal of retailing and consumer services
747
International journal of hospitality management
328
The journal of product & brand management
275
The journal of brand management : an international journal
243
Journal of marketing communications
186
The journal of services marketing
173
Asia Pacific journal of marketing and logistics
162
International journal of advertising : the review of marketing communications
152
European journal of marketing : EJM
140
Journal of travel and tourism marketing
135
Cogent business & management
133
Journal of hospitality marketing & management
131
International journal of contemporary hospitality management
129
Journal of the Academy of Marketing Science
121
Journal of strategic marketing
112
Journal of promotion management : innovations in planning and applied research
111
The service industries journal
110
Journal of marketing
109
International journal of internet marketing and advertising : IJIMA
106
International journal of advertising : the quarterly review of marketing communications
105
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
105
Journal of international consumer marketing
105
Marketing intelligence & planning
104
Journal of retailing
101
The journal of consumer marketing
101
Marketing letters : a journal of research in marketing
98
Tourism management : research, policies, practice
93
International journal of consumer studies
92
Journal of promotion management : JPM
89
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
86
Services marketing quarterly
86
International journal of retail & distribution management
83
Journal of global marketing
83
Journal of marketing research : JMR
83
The international review of retail, distribution and consumer research
80
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
78
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
77
Journal of Islamic marketing
73
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ECONIS (ZBW)
209
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1
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209
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1
The interplay of information order and locus of attention on the truth effect in healthy food advertisements
Jang, Jung Min
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 16-26
Persistent link: https://www.econbiz.de/10014467461
Saved in:
2
How gamifying AI shapes customer motivation, engagement, and purchase behavior
Elmashhara, Maher Georges
;
De Cicco, Roberta
;
Silva, …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 134-150
Persistent link: https://www.econbiz.de/10014467479
Saved in:
3
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
4
Eliminating customer experience pain points in complex customer journeys through smart service solutions
Holz, Heiko F.
;
Becker, Marc
;
Blut, Markus
;
Paluch, Stefanie
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 592-609
Persistent link: https://www.econbiz.de/10014467620
Saved in:
5
The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 649-664
Persistent link: https://www.econbiz.de/10014467626
Saved in:
6
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
7
Ordinary customer experience : conceptualization, characterization, and implications
Heinonen, Kristina
;
Lipkin, Michaela
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1720-1736
Persistent link: https://www.econbiz.de/10014338320
Saved in:
8
The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
Saved in:
9
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
10
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
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