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~isPartOf:"Psychology & marketing"
~subject:"Dienstleistungsqualität"
~subject:"Einzelhandel"
~subject:"Event-Marketing"
~subject:"Markenartikel"
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Dienstleistungsqualität
Einzelhandel
Event-Marketing
Markenartikel
Beziehungsmarketing
99
Relationship marketing
99
Consumer behaviour
87
Konsumentenverhalten
87
Customer satisfaction
32
Kundenzufriedenheit
32
Brand management
27
Markenführung
27
Brand image
23
Markenimage
23
Brand
18
Service quality
18
Social Web
12
Social web
12
Emotion
10
Retail trade
9
USA
8
United States
8
Online retailing
7
Online-Handel
7
Personality psychology
7
Persönlichkeitspsychologie
7
Viral marketing
7
Virales Marketing
7
brand loyalty
7
customer experience
7
Beschwerdemanagement
6
Complaint management
6
Confidence
6
Customer service
6
Experiment
6
Kundenservice
6
Satisfaction
6
Vertrauen
6
Zufriedenheit
6
customer engagement
6
Artificial intelligence
5
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11
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Article
45
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1
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46
Collection of articles of several authors
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English
46
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Al-Nabhani, Khalid
2
Darley, William K.
2
Lunardo, Renaud
2
McLean, Graeme J.
2
Walsh, Gianfranco
2
Yi, Youjae
2
Ahuvia, Aaron C.
1
Ansari, Shiveen
1
Arnold, Mark J.
1
Ates, Zelal
1
Augusto, Mário Gomes
1
Bargoni, Augusto
1
Bauer, Brittney C.
1
Becker, Marc
1
Blaurock, Marah
1
Blut, Markus
1
Bu, Kyunghee
1
Büttgen, Marion
1
Camus, Sandra
1
Carlson, Brad D.
1
Carù, Antonella
1
Cheng, Li-Keng
1
Choi, Beom Joon
1
Choi, Sejung Marina
1
Chow, Cheris W. C.
1
Cirrincione, Armando
1
Cossío-Silva, Francisco-José
1
Cusin, Julien
1
Eisele, Anita
1
Ekinci, Yuksel
1
Estes, Zachary
1
Fam, Kim Shyan
1
Flacandji, Michaël
1
Garbas, Janina
1
Gelbrich, Katja
1
Giachino, Chiara
1
Gilal, Faheem Gul
1
Gonc̦alves, Helena Martins
1
Gong, Taeshik
1
Gonçalves, Vítor
1
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Psychology & marketing
Journal of retailing and consumer services
387
Journal of business research : JBR
224
International journal of hospitality management
159
The journal of services marketing
111
Journal of hospitality marketing & management
89
The service industries journal
88
International journal of contemporary hospitality management
82
The journal of brand management : an international journal
79
Journal of travel and tourism marketing
77
The journal of product & brand management
76
Tourism management : research, policies, practice
65
Journal of retailing
62
Services marketing quarterly
60
SpringerLink / Bücher
58
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
58
Cogent business & management
55
Journal of service management
53
Journal of service research : JSR
53
Asia Pacific journal of marketing and logistics
50
Marketing intelligence & planning
50
International journal of retail & distribution management
48
Journal of strategic marketing
48
Service business
48
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
47
The international review of retail, distribution and consumer research
45
International journal of retail and distribution management
43
European journal of marketing : EJM
39
Industrial marketing management : the international journal for industrial and high-tech firms
37
The TQM journal : the international review of organizational improvement
36
Journal of the Academy of Marketing Science
32
Journal of marketing
30
International journal of quality and service sciences
28
The international journal of bank marketing : IJBM
28
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
27
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
27
Journal of service research
27
International journal of event and festival management
25
Journal of air transport management
25
Managing service quality : MSQ ; an international journal
25
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ECONIS (ZBW)
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1
Eliminating customer
experience
pain points in complex customer journeys through smart service solutions
Holz, Heiko F.
;
Becker, Marc
;
Blut, Markus
;
Paluch, Stefanie
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 592-609
Persistent link: https://www.econbiz.de/10014467620
Saved in:
2
Ordinary customer
experience
: conceptualization, characterization, and implications
Heinonen, Kristina
;
Lipkin, Michaela
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1720-1736
Persistent link: https://www.econbiz.de/10014338320
Saved in:
3
Authentic omnichannel : providing consumers with a seamless brand
experience
through authenticity
Massi, Marta
;
Piancatelli, Chiara
;
Vocino, Andrea
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1280-1298
Persistent link: https://www.econbiz.de/10014291894
Saved in:
4
Embodiment, immersion, and enjoyment in virtual reality marketing experiences
Leveau, Pierre-Henry
;
Camus, Sandra
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1329-1343
Persistent link: https://www.econbiz.de/10014291912
Saved in:
5
The role of sensory marketing and brand
experience
in building emotional attachment and brand loyalty in luxury retail stores
Shahid, Shadma
;
Paul, Justin
;
Gilal, Faheem Gul
; …
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1398-1412
Persistent link: https://www.econbiz.de/10013280107
Saved in:
6
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
7
Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Mendes, Rita
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
Saved in:
8
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
Saved in:
9
When and why signaling frontline employee inexperience can prove to be an asset : effects on consumer forgiveness for service failure
Flacandji, Michaël
;
Cusin, Julien
;
Lunardo, Renaud
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2728-2742
Persistent link: https://www.econbiz.de/10014432547
Saved in:
10
The customer is often wrong : investigating the influence of customer failures and apologies on frontline service employee well-being
Robertson, Nichola
;
Rotman, Jeffrey
;
MacQuilken, Lisa
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 825-844
Persistent link: https://www.econbiz.de/10014290864
Saved in:
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