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~isPartOf:"Psychology & marketing"
~subject:"Dienstleistungsqualität"
~subject:"Viral marketing"
~subject:"brand loyalty"
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Dienstleistungsqualität
Viral marketing
brand loyalty
Beziehungsmarketing
100
Relationship marketing
100
Consumer behaviour
88
Konsumentenverhalten
88
Customer satisfaction
32
Kundenzufriedenheit
32
Brand management
27
Markenführung
27
Brand image
23
Markenimage
23
Brand
18
Markenartikel
18
Service quality
18
Social Web
13
Social web
13
Emotion
10
Einzelhandel
9
Retail trade
9
USA
8
United States
8
Online retailing
7
Online-Handel
7
Personality psychology
7
Persönlichkeitspsychologie
7
Virales Marketing
7
customer engagement
7
customer experience
7
Beschwerdemanagement
6
Complaint management
6
Confidence
6
Customer service
6
Experiment
6
Internet marketing
6
Kundenservice
6
Online-Marketing
6
Satisfaction
6
Vertrauen
6
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Undetermined
15
Free
8
Type of publication
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Article
28
Type of publication (narrower categories)
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Article in journal
28
Aufsatz in Zeitschrift
28
Language
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English
28
Author
All
Walsh, Gianfranco
2
Yi, Youjae
2
Ahn, Sun Joo
1
Al-Nabhani, Khalid
1
Ansari, Shiveen
1
Arnold, Mark J.
1
Ates, Zelal
1
Augusto, Mário Gomes
1
Bauer, Brittney C.
1
Becker, Marc
1
Blaurock, Marah
1
Blut, Markus
1
Büttgen, Marion
1
Carlson, Brad D.
1
Choi, Beom Joon
1
Chow, Cheris W. C.
1
Cossío-Silva, Francisco-José
1
Cusin, Julien
1
Doong, Her-sen
1
Eisele, Anita
1
Ekinci, Yuksel
1
Fam, Kim Shyan
1
Flacandji, Michaël
1
Foxall, Gordon R.
1
Garbas, Janina
1
Gilal, Faheem Gul
1
Gonc̦alves, Helena Martins
1
Gong, Taeshik
1
Gonçalves, Vítor
1
Groth, Markus
1
Hassan, Louise
1
Heinonen, Kristina
1
Hennig-Thurau, Thorsten
1
Holz, Heiko F.
1
Hu, Han-Fen
1
Huang, Jiexian
1
Huber, Frank
1
Jiang, Yuwei
1
Johnson, Samuel
1
Jones, Michael A.
1
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Published in...
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Psychology & marketing
Journal of retailing and consumer services
219
International journal of hospitality management
143
Journal of business research : JBR
136
The journal of services marketing
111
The service industries journal
87
Journal of hospitality marketing & management
80
International journal of contemporary hospitality management
67
Journal of travel and tourism marketing
63
Journal of service research : JSR
61
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
58
Services marketing quarterly
56
Cogent business & management
48
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
46
Journal of service management
45
Service business
45
Tourism management : research, policies, practice
39
Journal of strategic marketing
38
The TQM journal : the international review of organizational improvement
35
Journal of service research
33
Industrial marketing management : the international journal for industrial and high-tech firms
32
Asia Pacific journal of marketing and logistics
30
Journal of the Academy of Marketing Science
29
International journal of quality and service sciences
27
The international journal of bank marketing : IJBM
25
International journal of services and operations management
24
Journal of marketing
23
Marketing intelligence & planning
23
Total quality management & business excellence
23
Journal of air transport management
22
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
22
Managing service quality : MSQ ; an international journal
22
International journal of electronic customer relationship management : IJECRM
21
International journal of quality & reliability management
21
International journal of services, economics and management
21
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
21
International journal of electronic marketing and retailing : IJEMR
20
European journal of marketing : EJM
19
International journal of internet marketing and advertising : IJIMA
19
International journal of productivity and quality management : IJPQM
19
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ECONIS (ZBW)
28
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28
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1
Eliminating customer
experience
pain points in complex customer journeys through smart service solutions
Holz, Heiko F.
;
Becker, Marc
;
Blut, Markus
;
Paluch, Stefanie
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 592-609
Persistent link: https://www.econbiz.de/10014467620
Saved in:
2
Ordinary customer
experience
: conceptualization, characterization, and implications
Heinonen, Kristina
;
Lipkin, Michaela
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1720-1736
Persistent link: https://www.econbiz.de/10014338320
Saved in:
3
The role of sensory marketing and brand
experience
in building emotional attachment and brand loyalty in luxury retail stores
Shahid, Shadma
;
Paul, Justin
;
Gilal, Faheem Gul
; …
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1398-1412
Persistent link: https://www.econbiz.de/10013280107
Saved in:
4
Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Mendes, Rita
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
Saved in:
5
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
Saved in:
6
When and why signaling frontline employee inexperience can prove to be an asset : effects on consumer forgiveness for service failure
Flacandji, Michaël
;
Cusin, Julien
;
Lunardo, Renaud
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2728-2742
Persistent link: https://www.econbiz.de/10014432547
Saved in:
7
The customer is often wrong : investigating the influence of customer failures and apologies on frontline service employee well-being
Robertson, Nichola
;
Rotman, Jeffrey
;
MacQuilken, Lisa
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 825-844
Persistent link: https://www.econbiz.de/10014290864
Saved in:
8
How can customers cope with cognitive demands of professional services? : the role of employee coping support
Garbas, Janina
;
Blaurock, Marah
;
Büttgen, Marion
; …
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 867-887
Persistent link: https://www.econbiz.de/10014290866
Saved in:
9
Digital presence in service recovery : the interactive effect of customer salutations and employee photographs in email signatures
Walsh, Gianfranco
;
Shiu, Edward
;
Schaarschmidt, Mario
; …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2361-2383
Persistent link: https://www.econbiz.de/10013465198
Saved in:
10
The influence of frontline employee self-disclosure about products in a retail store on customer trust in the retailer in the context of service encounters
Park, Jihye
;
Yi, Youjae
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1417-1430
Persistent link: https://www.econbiz.de/10014291940
Saved in:
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