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~isPartOf:"Psychology & marketing"
~subject:"Gesundheit"
~subject:"Werbewirkung"
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Psychology & marketing
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53rd Annual Conference, Berlin, Germany, September 25-27, 2013
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Asia-Pacific journal of business administration
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BUREAU OF ECONOMICS FEDERAL TRADE COMMISSION, Working paper
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Bridging the gap between advertising academia and practice
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Continuing to broaden the marketing concept : making the world a better place
1
Digital influence on consumer habits : marketing challenges and opportunities
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Food policy : economics planning and politics of food and agriculture
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The impact of consumer confusion on nutrition literacy and subsequent dietary behavior
Spiteri Cornish, Lara
;
Moraes, Caroline
- In:
Psychology & marketing
32
(
2015
)
5
,
pp. 558-574
Persistent link: https://www.econbiz.de/10010527114
Saved in:
2
The impact of pleasure-evoking colors on the effectiveness of threat (fear) appeals
Wauters, Birgit
;
Brengman, Malaika
;
Mahama, Fuseina
- In:
Psychology & marketing
31
(
2014
)
12
,
pp. 1051-1063
Persistent link: https://www.econbiz.de/10010465132
Saved in:
3
Stereotype processing's effect on the impact of the myth/fact message format and the role of personal relevance
Yeh, Marie A.
;
Jewell, Robert D.
;
Hu, Michael Y.
- In:
Psychology & marketing
30
(
2013
)
1
,
pp. 36-45
Persistent link: https://www.econbiz.de/10009716246
Saved in:
4
Cry, laugh, or fight : the impact of the advertising image and disease target match on consumers' evaluations of cancer advertising
Taylor, Kimberly A.
;
Knibb, Jana Nekesa
- In:
Psychology & marketing
30
(
2013
)
4
,
pp. 318-331
Persistent link: https://www.econbiz.de/10009737742
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