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~isPartOf:"Psychology & marketing"
~subject:"Internet marketing"
~subject:"Virales Marketing"
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Internet marketing
Virales Marketing
Social Web
85
Social web
85
Consumer behaviour
41
Konsumentenverhalten
41
Online-Marketing
24
Viral marketing
19
Web 2.0 technologies
14
Web 2.0-Technologien
14
social media
14
Brand management
13
Markenführung
13
Beziehungsmarketing
12
Relationship marketing
12
Brand image
10
Markenimage
10
Virtual reality
10
Virtuelle Realität
10
Advertising
9
Personality psychology
9
Persönlichkeitspsychologie
9
Werbung
9
Advertising effects
8
Werbewirkung
8
Social network
7
Soziales Netzwerk
7
Artificial intelligence
6
Brand
6
Künstliche Intelligenz
6
Markenartikel
6
Customer integration
5
Information dissemination
5
Informationsverbreitung
5
Kundenintegration
5
Motivation
5
artificial intelligence
5
virtual reality
5
Bibliometrics
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Bibliometrie
4
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Article
37
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37
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37
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English
37
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Anlamlier, Eda
2
De Angelis, Matteo
2
Flavián Blanco, Carlos
2
Pozharliev, Rumen
2
Sauer, Nicola E.
2
Aboulnasr, Khaled
1
Acikgoz, Fulya
1
Akdim, Khaoula
1
Alguezaui, Salma
1
Ameen, Nisreen
1
Añó Sanz, Vicente
1
Bargoni, Augusto
1
Berezan, Orie
1
Boon, Edward
1
Bridges, K. Robert
1
Bui, M̃y
1
Buzeta, Cristian
1
Calabuig Moreno, Ferran
1
Campbell, Colin L.
1
Casaletto, John P.
1
Casaló, Luis V.
1
Chari, Simos
1
Chen, Chen
1
Christodoulides, George
1
Cuomo, Maria Teresa
1
De Keyzer, Freya
1
Di Cioccio, Martina
1
Duarte, Maria Margarida
1
Festa, Giuseppe
1
Filieri, Raffaele
1
Gao, Ting (Lisa)
1
Geru, Marius
1
Ghanbarpour, Tohid
1
Giachino, Chiara
1
Giordano, Alex
1
Gustafsson, Anders
1
Gutuleac, Rada
1
Haggerty, Nicole
1
Harnish, Richard J.
1
Hervás, Josep Crespo
1
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Psychology & marketing
Journal of business research : JBR
234
International journal of internet marketing and advertising : IJIMA
121
Journal of retailing and consumer services
115
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
73
International journal of advertising : the review of marketing communications
69
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
69
Journal of marketing communications
67
Technological forecasting & social change : an international journal
67
Tourism management : research, policies, practice
61
Industrial marketing management : the international journal for industrial and high-tech firms
60
Information systems research : ISR
59
Journal of promotion management : innovations in planning and applied research
57
International journal of hospitality management
51
Journal of management information systems : JMIS
50
The journal of product & brand management
49
Business horizons
48
Journal of internet commerce
46
International journal of electronic marketing and retailing : IJEMR
43
SpringerLink / Bücher
43
Cogent business & management
42
Journal of marketing management : MM
38
International journal of technology marketing : IJTMkt
37
Journal of marketing
37
Electronic commerce research
36
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
35
The journal of brand management : an international journal
35
International journal of advertising : the quarterly review of marketing communications
34
International journal of business information systems : IJBIS
34
Marketing intelligence & planning
34
Journal of strategic marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
33
Journal of advertising research
32
Journal of electronic commerce research : JECR
32
Journal of hospitality marketing & management
32
International journal of contemporary hospitality management
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
31
Springer eBook Collection
31
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ECONIS (ZBW)
37
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1
Social media in marketing research : theoretical bases, methodological aspects, and thematic focus
Li, Fangfang
;
Larimo, Jorma
;
Leonidou, Leonidas C.
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 124-145
Persistent link: https://www.econbiz.de/10013465216
Saved in:
2
Nostalgia and negotiation : the electronic word-of-mouth and social well-being of older consumers
Wilson-Nash, Carolyn
;
Pavlopoulou, Ismini
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 532-546
Persistent link: https://www.econbiz.de/10014467611
Saved in:
3
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
4
Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
Oc, Yusuf
;
Plangger, Kirk
;
Sands, Sean
;
Campbell, Colin L.
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1704-1719
Persistent link: https://www.econbiz.de/10014338319
Saved in:
5
Effects of voice assistant recommendations on consumer behavior
Flavián Blanco, Carlos
;
Akdim, Khaoula
;
Casaló, Luis V.
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 328-346
Persistent link: https://www.econbiz.de/10014290680
Saved in:
6
Augmented reality filters on social media : analyzing the drivers of playability based on uses and gratifications theory
Ibáñez-Sánchez, Sergio
;
Orús, Carlos
;
Flavián …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 559-578
Persistent link: https://www.econbiz.de/10012817136
Saved in:
7
Consumer response to online behavioral advertising in a social media context : the role of perceived ad complicity
Ghanbarpour, Tohid
;
Sahabeh, Easa
;
Gustafsson, Anders
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1853-1870
Persistent link: https://www.econbiz.de/10013465120
Saved in:
8
It's all part of the customer journey : the impact of augmented reality, chatbots, and social media on the body image and self-esteem of Generation Z female consumers
Ameen, Nisreen
;
Hwa, Jacky Cheah Jun
;
Kumar, Satish
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2110-2129
Persistent link: https://www.econbiz.de/10013465147
Saved in:
9
The role of well-being in consumer's responses to personalized advertising on social media
De Keyzer, Freya
;
Buzeta, Cristian
;
Lopes, Ana Isabel
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1206-1222
Persistent link: https://www.econbiz.de/10014531207
Saved in:
10
How do username and avatar affect people's engagement with native advertising on social media : from the self-disclosure perspective
Yang, Yanwu
;
Zhang, Jun
;
Gao, Ting (Lisa)
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1289-1317
Persistent link: https://www.econbiz.de/10014531221
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