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~isPartOf:"Psychology & marketing"
~subject:"Marketingmanagement"
~subject:"Sports"
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Psychology & marketing
International journal of sports marketing & sponsorship
32
Journal of sport management : the official journal of the North American Society of Sport Management
23
Sport marketing quarterly : preferred journal of the Sport Marketing Association
19
International journal of sport management and marketing : IJSMM
15
Journal of business research : JBR
15
Sport management review
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European Sport management quarterly : ESMQ
14
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
12
European journal of marketing : EJM
7
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International journal of sport finance
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European Journal of Marketing
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Gabler Edition Wissenschaft
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Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
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International journal of advertising : the review of marketing communications
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing communications
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Marketing intelligence & planning
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Springer eBook Collection
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International journal of advertising : the quarterly review of marketing communications
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Journal of promotion management : innovations in planning and applied research
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Journal of strategic marketing
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
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Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
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Die Ökonomie des Sports in den Medien
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International Journal of Retail & Distribution Management
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1
The simultaneous sponsorship of rival teams : beyond ingroup favoritism and outgroup animosity
Bee, Colleen
;
Dalakas, Vassilis
;
Chen, Johnny
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 196-213
Persistent link: https://www.econbiz.de/10012796085
Saved in:
2
Sponsorship at O2 : "The Belief that Repaid"
Cahill, Jonnie
;
Meenaghan, John A.
- In:
Psychology & marketing
30
(
2013
)
5
,
pp. 431-443
Persistent link: https://www.econbiz.de/10009753703
Saved in:
3
Determinants of community-based sponsorship impact on self-congruity
Quester, Pascale
;
Plewa, Carolin
;
Palmer, Karen
; …
- In:
Psychology & marketing
30
(
2013
)
11
,
pp. 996-1007
Persistent link: https://www.econbiz.de/10010206831
Saved in:
4
Effects of strategic exiting from sponsorship after negative event publicity
Messner, Matthias
;
Reinhard, Marc-André
- In:
Psychology & marketing
29
(
2012
)
4
,
pp. 240-256
Persistent link: https://www.econbiz.de/10009534087
Saved in:
5
Consumer myths and the gay men and women who believe them : a qualitative look at movements and markets
Gudelunas, David
- In:
Psychology & marketing
28
(
2011
)
1
,
pp. 53-68
Persistent link: https://www.econbiz.de/10008856896
Saved in:
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