Determinants of community-based sponsorship impact on self-congruity
Year of publication: |
2013
|
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Authors: | Quester, Pascale ; Plewa, Carolin ; Palmer, Karen ; Mazodier, Marc |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 30.2013, 11, p. 996-1007
|
Subject: | Sponsoring | Sponsorship | Sport | Sports | Corporate Social Responsibility | Corporate social responsibility | Firmenimage | Corporate reputation | Persönlichkeitspsychologie | Personality psychology | Konsumentenverhalten | Consumer behaviour | Faktorenanalyse | Factor analysis |
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