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~isPartOf:"Psychology & marketing"
~subject:"Persönlichkeitspsychologie"
~subject:"Virtuelle Realität"
~subject:"word of mouth"
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Search: subject_exact:"Mundpropaganda"
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Persönlichkeitspsychologie
Virtuelle Realität
word of mouth
Viral marketing
61
Virales Marketing
61
Consumer behaviour
34
Konsumentenverhalten
34
Social Web
17
Social web
17
Internet marketing
15
Online-Marketing
15
Customer satisfaction
10
Kundenzufriedenheit
10
word-of-mouth
8
Beziehungsmarketing
7
Dienstleistungsqualität
7
Relationship marketing
7
Service quality
7
Brand image
6
Emotion
6
Markenimage
6
Personality psychology
6
Kaufentscheidung
5
Online retailing
5
Online-Handel
5
Purchase decision
5
social media
5
Advertising effects
4
Brand
4
Brand management
4
Cognition
4
Experiment
4
Kognition
4
Markenartikel
4
Markenführung
4
USA
4
United States
4
Virtual reality
4
Werbewirkung
4
eWOM
4
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Article
11
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11
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11
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English
11
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Ameen, Nisreen
1
Anlamlier, Eda
1
Arnold, Mark J.
1
Barhorst, Jennifer Brannon
1
Bauer, Brittney C.
1
Bock, Dora E.
1
Bridges, K. Robert
1
Cai, Wenpei
1
Carlson, Brad D.
1
Chen, Xingyu
1
Duarte, Maria Margarida
1
Flavián Blanco, Carlos
1
Harnish, Richard J.
1
Huang, Minxue
1
Hwa, Jacky Cheah Jun
1
Ibáñez-Sánchez, Sergio
1
Krey, Nina
1
Kumar, Satish
1
McLean, Graeme J.
1
Meißner, Martin
1
Miranda, Sandra de Oliveira
1
Olsen, Svein O.
1
Orús, Carlos
1
Rauschnabel, Philipp A.
1
Saenger, Christina
1
Thomas, Veronica L.
1
Ulu, Sevincgul
1
Wien, Anders Hauge
1
Yu, Zhengdong
1
Zanger, Vera
1
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Psychology & marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Journal of consumer research : JCR ; an interdisciplinary bimonthly
10
Journal of marketing
9
Journal of marketing research : JMR
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Information systems research : ISR
8
Journal of business research : JBR
7
Journal of marketing research
6
Journal of marketing communications
5
The service industries journal
5
Cogent business & management
4
Journal of promotion management : innovations in planning and applied research
4
Journal of retailing and consumer services
4
Journal of strategic marketing
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
International journal of business excellence
3
International journal of hospitality management
3
International journal of services technology and management
3
Journal of consumer research : JCR ; an interdisciplinary journal
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of service research : JSR
3
Simon Business School working paper
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Australasian marketing journal
2
Cowles Foundation discussion paper
2
IEEE transactions on engineering management : EM
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of arts management
2
International journal of consumer studies
2
International journal of electronic business : IJEB
2
International journal of internet marketing and advertising : IJIMA
2
International journal of leisure and tourism marketing : IJLTM
2
International journal of services and operations management
2
Journal for global business advancement : JGBA
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of global marketing
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of hospitality marketing & management
2
Journal of international consumer marketing
2
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ECONIS (ZBW)
11
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10
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11
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1
Exploring mental time travel experiences and their influence on behavioral intentions and learning
Barhorst, Jennifer Brannon
;
Krey, Nina
;
McLean, Graeme J.
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1615-1633
Persistent link: https://www.econbiz.de/10014338309
Saved in:
2
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
Saved in:
3
Augmented reality filters on social media : analyzing the drivers of playability based on uses and gratifications theory
Ibáñez-Sánchez, Sergio
;
Orús, Carlos
;
Flavián …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 559-578
Persistent link: https://www.econbiz.de/10012817136
Saved in:
4
It's all part of the customer journey : the impact of augmented reality, chatbots, and social media on the body image and self-esteem of Generation Z female consumers
Ameen, Nisreen
;
Hwa, Jacky Cheah Jun
;
Kumar, Satish
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2110-2129
Persistent link: https://www.econbiz.de/10013465147
Saved in:
5
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Saved in:
6
I personally like it : preference for minority endorsement in the early stage of the consumer decision journey
Chen, Xingyu
;
Huang, Minxue
;
Yu, Zhengdong
;
Cai, Wenpei
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1646-1657
Persistent link: https://www.econbiz.de/10014338313
Saved in:
7
How perfectionism reduces positive word-of-mouth : the mediating role of perceived social risk
Miranda, Sandra de Oliveira
;
Duarte, Maria Margarida
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 255-270
Persistent link: https://www.econbiz.de/10012796094
Saved in:
8
Temporary or permanent social media post? : the impact of product type
Anlamlier, Eda
;
Ulu, Sevincgul
- In:
Psychology & marketing
39
(
2022
)
9
,
pp. 1736-1746
Persistent link: https://www.econbiz.de/10013465110
Saved in:
9
Do you want to talk about it? : when word of mouth alleviates the psychological discomfort of self-threat
Thomas, Veronica L.
;
Saenger, Christina
;
Bock, Dora E.
- In:
Psychology & marketing
34
(
2017
)
9
,
pp. 894-903
Persistent link: https://www.econbiz.de/10011738125
Saved in:
10
Mall haul videos : self-presentational motives and the role of self-monitoring
Harnish, Richard J.
;
Bridges, K. Robert
- In:
Psychology & marketing
33
(
2016
)
2
,
pp. 113-124
Persistent link: https://www.econbiz.de/10011433851
Saved in:
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