//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Psychology & marketing"
~subject:"Sponsoring"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Übersichtsarbeit"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbeerfolgskontrolle"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Sponsoring
Advertising effects
122
Werbewirkung
122
Consumer behaviour
59
Konsumentenverhalten
59
Advertising
40
Werbung
40
Psychology of advertising
24
Werbepsychologie
24
Brand management
23
Markenführung
23
Brand image
21
Markenimage
21
Celebrity endorsement
17
Celebrity-Werbung
17
Internet marketing
17
Online-Marketing
17
USA
15
United States
15
Brand
12
Markenartikel
12
Emotion
10
advertising
10
Social Web
8
Social web
8
Sponsorship
6
Cognition
5
Kognition
5
Marketing management
5
Marketingmanagement
5
Perception
5
Target group
5
Wahrnehmung
5
Zielgruppe
5
Advertising music
4
Beziehungsmarketing
4
Computerspiel
4
Experiment
4
Gender
4
Geschlecht
4
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Aufsatz im Buch
Aufsatz in Zeitschrift
Übersichtsarbeit
Article in journal
6
Case study
1
Fallstudie
1
Language
All
English
6
Author
All
Astous, Alain d'
1
Baek, Tae Hyun
1
Boerman, Sophie C.
1
Boeuf, Benjamin
1
Carrillat, François A.
1
Deitz, George D.
1
Grohs, Reinhard
1
Messner, Matthias
1
Myers, Susan W.
1
Neijens, Peter C.
1
Reid, Leonard N.
1
Reijmersdal, Eva A. van
1
Reinhard, Marc-André
1
Stafford, Marla Royne
1
Steiner, Regina
1
Wagner, Udo
1
more ...
less ...
Published in...
All
Psychology & marketing
International journal of advertising : the quarterly review of marketing communications
14
International journal of advertising : the review of marketing communications
10
International journal of sports marketing & sponsorship
10
European journal of marketing : EJM
7
Journal of promotion management : innovations in planning and applied research
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Journal of business research : JBR
5
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of advertising research
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
European Sport management quarterly : ESMQ
3
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
3
International journal of internet marketing and advertising : IJIMA
3
International journal of sport management and marketing : IJSMM
3
Journal of marketing communications
3
Journal of promotion management : JPM
3
Sport management review
3
Asia Pacific journal of marketing and logistics
2
Gabler Edition Wissenschaft
2
Handbuch der Marktforschung
2
Journal of current issues and research in advertising
2
Journal of marketing
2
Journal of the Academy of Marketing Science
2
Marketing letters : a journal of research in marketing
2
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
2
AMS review : official publication of the Academy of Marketing Science
1
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Applied economics
1
Business history review
1
Chinese management studies : CMS
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
EuroMed journal of business
1
Finanzierung des Sports : Beiträge des 2. Kölner Sportökonomie-Kongresses
1
Handbuch Wirtschaft und Kultur : Formen und Fakten unternehmerischer Kulturförderung
1
International journal of market research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Interference effects in competitive sponsorship clutter
Boeuf, Benjamin
;
Carrillat, François A.
;
Astous, Alain d'
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 968-979
Persistent link: https://www.econbiz.de/10011970102
Saved in:
2
Effects of sponsorship disclosure timing on the processing of sponsored content : a study on the effectiveness of European disclosure regulations
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Psychology & marketing
31
(
2014
)
3
,
pp. 214-224
Persistent link: https://www.econbiz.de/10010341741
Saved in:
3
The interplay of mood and regulatory focus in influencing altruistic behavior
Baek, Tae Hyun
;
Reid, Leonard N.
- In:
Psychology & marketing
30
(
2013
)
8
,
pp. 635-646
Persistent link: https://www.econbiz.de/10009786052
Saved in:
4
An investigation of children's ability to identify sponsors and understand sponsorship intentions
Grohs, Reinhard
;
Wagner, Udo
;
Steiner, Regina
- In:
Psychology & marketing
29
(
2012
)
11
,
pp. 907-917
Persistent link: https://www.econbiz.de/10009664849
Saved in:
5
Effects of strategic exiting from sponsorship after negative event publicity
Messner, Matthias
;
Reinhard, Marc-André
- In:
Psychology & marketing
29
(
2012
)
4
,
pp. 240-256
Persistent link: https://www.econbiz.de/10009534087
Saved in:
6
Understanding consumer response to sponsorship information : a resource-matching approach
Deitz, George D.
;
Myers, Susan W.
;
Stafford, Marla Royne
- In:
Psychology & marketing
29
(
2012
)
4
,
pp. 226-239
Persistent link: https://www.econbiz.de/10009534089
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->