//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Psychology & marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Narratives Interview"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Narrative Methode
12
Narrative method
12
Consumer behaviour
7
Konsumentenverhalten
7
Brand image
4
Brand management
4
Markenführung
4
Markenimage
4
storytelling
3
Beziehungsmarketing
2
Relationship marketing
2
4th industrial revolution
1
Airbnb
1
Arts
1
Consumer preferences
1
Cultural identity
1
Digitale Dienste
1
Digitalisierung
1
Digitization
1
Emotion
1
Film industry
1
Filmwirtschaft
1
France
1
Frankreich
1
Harry Potter <Fiktive Gestalt>
1
Hospital
1
Information dissemination
1
Informationsverbreitung
1
James Bond <Fiktive Gestalt>
1
Konsumentenpräferenzen
1
Krankenhaus
1
Kulturelle Identität
1
Kunst
1
Psychology of advertising
1
Social Web
1
Social psychology
1
Social web
1
South Korea
1
Sozialpsychologie
1
Südkorea
1
more ...
less ...
Online availability
All
Undetermined
3
Free
1
Type of publication
All
Article
11
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
Language
All
English
12
Author
All
Woodside, Arch G.
3
Ahmed, Sohel
1
Brown, Stephen
1
Chandon, Jean-Louis
1
Choi, Yung Kyun
1
Coelho, Ricardo Limongi França
1
Cooper, Holly
1
Couperus, Anja
1
Ding Hooi Ting
1
Eastman, Jacqueline Kilsheimer
1
Gillespie, Brian
1
Han, Dai-In Danny
1
Kessous, Aurélie
1
Koll, Oliver
1
Koppert, Marc
1
Kreuzer, Maria
1
Kumar, Satish
1
Lee, Eun Jung
1
Lim, Weng Marc
1
Megehee, Carol M.
1
Miller, Dale
1
Miller, Kenneth E.
1
Oliveira Júnior, João Ricardo de
1
Patterson, Anthony
1
Pera, Rebecca
1
Roux, Elyette
1
Schembri, Sharon
1
Sharif, Sharmin Jamal
1
Sharif, Taimur
1
Sood, Suresh
1
Sung, Eunyoung
1
Viglia, Giampaolo
1
Wallpach, Sylvia von
1
more ...
less ...
Published in...
All
Psychology & marketing
Journal of organizational change management
30
Journal of business research : JBR
27
Human relations
17
Journal of vocational behavior
17
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
17
Management learning : the journal for managerial and organizational learning
15
Organization : the critical journal of organization, theory and society
15
Qualitative research in organizations and management : an international journal
15
SpringerLink / Bücher
15
Springer eBook Collection
13
Human relations : towards the integration of the social sciences
11
Journal of strategic marketing
11
Tourism management : research, policies, practice
11
Academy of Management journal : AMJ
10
History of political economy
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of business ethics : JOBE
10
Untold stories in organizations
10
Business horizons
9
Journal of customer behaviour
9
Management communication quarterly : an international journal
9
The journal of brand management : an international journal
9
The journal of management development
9
Business history
8
Discussion papers / CEPR
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Leadership
8
The Academy of Management review : AMR
8
Entrepreneurship and regional development : an international journal
7
Journal of business venturing
7
Organizational research methods : ORM
7
Qualitative market research : an international journal
7
Accounting, auditing & accountability journal
6
CESifo working papers
6
Counter-narratives and organization
6
International journal of business communication : IJBC ; a publication of the Association of Business Communication
6
International journal of hospitality management
6
International journal of project management : the journal of The International Project Management Association
6
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Augmented digital human vs. human agents in storytelling marketing : exploratory electroencephalography and experimental studies
Sung, Eunyoung
;
Han, Dai-In Danny
;
Choi, Yung Kyun
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2428-2446
Persistent link: https://www.econbiz.de/10014432411
Saved in:
2
Crafting emotional engagement and immersive experiences : comprehensive scale development for and validation of hospitality marketing storytelling involvement
Ahmed, Sohel
;
Sharif, Taimur
;
Ding Hooi Ting
;
Sharif, …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1514-1529
Persistent link: https://www.econbiz.de/10014555546
Saved in:
3
A story to sell : the influence of storytelling on consumers' purchasing behavior
Oliveira Júnior, João Ricardo de
;
Coelho, Ricardo …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 239-261
Persistent link: https://www.econbiz.de/10014290508
Saved in:
4
Exploring how video digital storytelling builds relationship experiences
Pera, Rebecca
;
Viglia, Giampaolo
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1142-1150
Persistent link: https://www.econbiz.de/10011627307
Saved in:
5
Consumer-brand relationships : a contrast of nostalgic and non-nostalgic brands
Kessous, Aurélie
;
Roux, Elyette
;
Chandon, Jean-Louis
- In:
Psychology & marketing
32
(
2015
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10010527177
Saved in:
6
A prototype of multicomponent brand personality structure : a consumption synmbolism approach
Lee, Eun Jung
- In:
Psychology & marketing
30
(
2013
)
2
,
pp. 173-186
Persistent link: https://www.econbiz.de/10009716190
Saved in:
7
Selling stories : Harry Potter and the marketing plot
Brown, Stephen
;
Patterson, Anthony
- In:
Psychology & marketing
27
(
2010
)
6
,
pp. 541-556
Persistent link: https://www.econbiz.de/10003981105
Saved in:
8
Brand-self identity narratives in the James Bond movies
Cooper, Holly
;
Schembri, Sharon
;
Miller, Dale
- In:
Psychology & marketing
27
(
2010
)
6
,
pp. 557-567
Persistent link: https://www.econbiz.de/10003981109
Saved in:
9
Multi-method research on consumer-brand associations : comparing free associations, storytelling, and collages
Koll, Oliver
;
Wallpach, Sylvia von
;
Kreuzer, Maria
- In:
Psychology & marketing
27
(
2010
)
6
,
pp. 584-602
Persistent link: https://www.econbiz.de/10003981116
Saved in:
10
Creating visual narrative art for decoding stories that consumers and brands tell
Megehee, Carol M.
;
Woodside, Arch G.
- In:
Psychology & marketing
27
(
2010
)
6
,
pp. 603-622
Persistent link: https://www.econbiz.de/10003981120
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->