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Search: subject:"Sensory Marketing"
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Consumer behaviour
7
Konsumentenverhalten
7
sensory marketing
7
Perception
3
Wahrnehmung
3
Brand management
2
Markenführung
2
Anlageverhalten
1
Arbeitskampf
1
Behavioural finance
1
Beziehungsmarketing
1
Brand
1
Brand image
1
Climate change
1
Einzelhandel
1
Emotion
1
Food
1
Gesundheit
1
Gesundheitsvorsorge
1
Health
1
Industrial action
1
Infectious disease
1
Infektionskrankheit
1
Klimawandel
1
Ladengestaltung
1
Lebensmittel
1
Luxury goods
1
Luxusgüter
1
Markenartikel
1
Markenimage
1
Music
1
Music industry
1
Musik
1
Musikwirtschaft
1
Nielsen data
1
Preventive care
1
Relationship marketing
1
Retail trade
1
Risiko
1
Risk
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8
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Ansari, Shiveen
1
Arnold, Mark J.
1
Craig, Adam
1
Gilal, Faheem Gul
1
Haase, Janina
1
Huang, Jiexian
1
Jiang, Yuwei
1
Kaikati, Andrew M.
1
Karimi, Sahar
1
Katsumata, Sotaro
1
Liu, Steven
1
Lundberg, Josh
1
Meng, Lu
1
Motoki, Kosuke
1
Pathak, Abhishek
1
Paul, Justin
1
Peloza, John
1
Shahid, Shadma
1
Sunaga, Tsutomu
1
Wang, Wangshuai
1
Wiedmann, Klaus-Peter
1
Xu, Fei
1
Yi, Yanxin
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Psychology & marketing
Journal of retailing
11
Journal of retailing and consumer services
10
Journal of business research : JBR
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of marketing research
4
Journal of marketing research : JMR
4
Theoretical and Applied Economics
4
Theoretical and applied economics : GAER review
4
European journal of marketing
3
Journal of consumer research : JCR ; an interdisciplinary journal
3
Journal of marketing
3
Sport management review
3
Cogent business & management
2
International journal of consumer studies
2
Journal of Consumer Marketing
2
Journal of advertising research
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of the Academy of Marketing Science
2
Marketing : ZFP ; journal of research and management
2
Marketing letters : a journal of research in marketing
2
Qualitative market research : an international journal
2
Redmarka : revista de marketing aplicado
2
The journal of product & brand management
2
Tourism management : research, policies, practice
2
VNU journal of economics and business
2
2011 International European Forum, February 14-18, 2011, Innsbruck-Igls, Austria
1
2012 International European Forum, February 13-17, 2012, Innsbruck-Igls, Austria
1
AMS review : official publication of the Academy of Marketing Science
1
Asia Pacific Journal of Marketing and Logistics
1
Asia Pacific journal of marketing and logistics
1
Building corporate identity, image and reputation in the digital era
1
Business horizons
1
Cogent Business & Management
1
Digital business
1
Emotional, sensory, and social dimensions of consumer buying behavior
1
European business review
1
Faculty & research / Insead : working paper series
1
HEC Paris research paper series
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ECONIS (ZBW)
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1
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
2
Strike while the iron is hot : temperature affects consumers' appetite for risk
Lundberg, Josh
;
Craig, Adam
;
Peloza, John
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2653-2667
Persistent link: https://www.econbiz.de/10014432524
Saved in:
3
I want to remember : preference for visual intensity in sentimental purchases
Huang, Jiexian
;
Xu, Fei
;
Jiang, Yuwei
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1361-1371
Persistent link: https://www.econbiz.de/10014291923
Saved in:
4
The role of
sensory
marketing
and brand experience in building emotional attachment and brand loyalty in luxury retail stores
Shahid, Shadma
;
Paul, Justin
;
Gilal, Faheem Gul
; …
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1398-1412
Persistent link: https://www.econbiz.de/10013280107
Saved in:
5
Keeping distance! How infectious disease threat lowers consumers' attitudes toward densely displayed products
Yi, Yanxin
;
Wang, Wangshuai
;
Karimi, Sahar
;
Katsumata, …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1549-1561
Persistent link: https://www.econbiz.de/10014555611
Saved in:
6
To touch or not to touch : examining the role of choice set size
Liu, Steven
;
Kaikati, Andrew M.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 567-578
Persistent link: https://www.econbiz.de/10014290768
Saved in:
7
The sensory perception item set (SPI) : an exploratory effort to develop a holistic scale for
sensory
marketing
Haase, Janina
;
Wiedmann, Klaus-Peter
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 727-739
Persistent link: https://www.econbiz.de/10011970121
Saved in:
8
How the sound frequency of background music influences consumers' perceptions and decision making
Sunaga, Tsutomu
- In:
Psychology & marketing
35
(
2018
)
4
,
pp. 253-267
Persistent link: https://www.econbiz.de/10011970151
Saved in:
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