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eye-tracking
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International journal of advertising : the quarterly review of marketing communications
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International journal of wine business research
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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1
Impact of cause-related marketing on consumer advocacy and cause participation : a causal model based on self-reports and
eye-tracking
measures
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 214-226
Persistent link: https://www.econbiz.de/10012796087
Saved in:
2
The influence of anthropomorphic cues in retailing : the moderating effect of the vice versus virtue products
Londoño, Juan C.
;
Ruiz de Maya, Salvador
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1322-1335
Persistent link: https://www.econbiz.de/10013280099
Saved in:
3
A picture says more than a thousand words : using consumer neuroscience to study instagram users' responses to influencer advertising
Pozharliev, Rumen
;
Rossi, Dario
;
De Angelis, Matteo
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1336-1349
Persistent link: https://www.econbiz.de/10013280100
Saved in:
4
How to communicate typical-local foods to improve food tourism attractiveness
Savelli, Elisabetta
;
Gregory-Smith, Diana
;
Murmura, Federica
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1350-1369
Persistent link: https://www.econbiz.de/10013280103
Saved in:
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