The influence of anthropomorphic cues in retailing : the moderating effect of the vice versus virtue products
Year of publication: |
2022
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Authors: | Londoño, Juan C. ; Ruiz de Maya, Salvador |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2022, 7, p. 1322-1335
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Subject: | anthropomorphism | dump bin | eye-tracking | point of purchase | retail | vice product | virtue product | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Produktivität | Productivity |
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