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Search: subject:"personalization"
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Consumer behaviour
7
Konsumentenverhalten
7
Personalisierung
7
Personalization
7
personalization
5
Viral marketing
3
Virales Marketing
3
Confidence
2
Customer satisfaction
2
Experiment
2
Kundenzufriedenheit
2
Personality psychology
2
Persönlichkeitspsychologie
2
Vertrauen
2
relationship
2
trust
2
Artificial intelligence
1
Audioprodukt
1
Beziehungsmarketing
1
Bias
1
Brand
1
Brand image
1
Brand management
1
Consumer motivation
1
DSS impact
1
Dauerhafte Konsumgüter
1
Decision
1
Deutschland
1
Durable goods
1
E-commerce
1
Electronic Commerce
1
Emotion
1
Entscheidung
1
Germany
1
Home audio product
1
Internet marketing
1
Kaufmotiv
1
Kraftfahrzeug
1
Künstliche Intelligenz
1
Markenartikel
1
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5
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3
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Article
12
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12
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12
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English
12
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Akdim, Khaoula
1
Aljukhadar, Muhammad
1
Bilgihan, Anil
1
Casaló, Luis V.
1
Chandra, Shobhana
1
Chrissikopoulos, Vassilios
1
Cloarec, Julien
1
Donavan, D. Todd
1
Donthu, Naveen
1
Flavián Blanco, Carlos
1
Giannakos, Michail N.
1
Gonc̦alves, Helena Martins
1
Gonçalves, Vítor
1
Gómez, Mar
1
Herrmann, Andreas
1
Hildebrand, Christian
1
Janda, Swinder
1
Kourouthanassis, Panos E.
1
Kuehnl, Christina
1
Kumar, Satish
1
Lim, Weng Marc
1
Maxham, James G., III.
1
Mendes, Rita
1
Meyer-Waarden, Lars
1
Molina, Arturo
1
Munzel, Andreas
1
Pappas, Ilias O.
1
Park, Do-hyung
1
Park, Se-bum
1
Santos Vijande, María Leticia
1
Santos, Susana
1
Senecal, Sylvain
1
Spangenberg, Eric R.
1
Sprott, David E.
1
Trifts, Valerie
1
Verma, Sanjeev
1
Weidig, Jakob
1
Wu, Philip Fei
1
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Psychology & marketing
Journal of business research : JBR
41
Electronic commerce research
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
30
Information systems research : ISR
30
Journal of retailing and consumer services
27
International journal of hospitality management
26
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Tourism management : research, policies, practice
23
Journal of management information systems : JMIS
21
International journal of business information systems : IJBIS
19
Electronic commerce research and applications
17
Journal of retailing
17
International journal of electronic commerce : IJEC
14
Technological forecasting & social change : an international journal
14
Journal of revenue and pricing management
13
Management information systems : mis quarterly
13
Electronic markets : EM ; the international journal of electronic commerce and business media
11
International journal of contemporary hospitality management
11
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
Journal of electronic commerce research : JECR
11
Journal of information & knowledge management : JIKM
11
The power of one : gaining business value from personalization technologies
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Decision support systems : DSS ; the international journal
9
Electronic markets : the international journal on networked business
9
Information systems and e-business management : ISeB
9
International journal of advertising : the review of marketing communications
9
Journal of internet commerce
9
Journal of organizational computing and electronic commerce
9
Journal of hospitality marketing & management
8
Journal of marketing communications
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
SpringerLink / Bücher
8
Tourism management perspectives : TMP
8
Discussion papers / CEPR
7
INFORMS journal on computing : JOC
7
International journal of internet marketing and advertising : IJIMA
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
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ECONIS (ZBW)
12
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1
Improving the effectiveness of personalized recommendations through attributional cues
Weidig, Jakob
;
Kuehnl, Christina
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2559-2575
Persistent link: https://www.econbiz.de/10014432501
Saved in:
2
Effects of voice assistant recommendations on consumer behavior
Flavián Blanco, Carlos
;
Akdim, Khaoula
;
Casaló, Luis V.
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 328-346
Persistent link: https://www.econbiz.de/10014290680
Saved in:
3
Personalization
in personalized marketing : trends and ways forward
Chandra, Shobhana
;
Verma, Sanjeev
;
Lim, Weng Marc
; …
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1529-1562
Persistent link: https://www.econbiz.de/10013280124
Saved in:
4
The
personalization
-privacy paradox at the nexus of social exchange and construal level theories
Cloarec, Julien
;
Meyer-Waarden, Lars
;
Munzel, Andreas
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 647-661
Persistent link: https://www.econbiz.de/10012817148
Saved in:
5
Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Mendes, Rita
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
Saved in:
6
Unlocking the flow experience in apps : fostering long-term adoption for sustainable healthcare systems
Gómez, Mar
;
Santos Vijande, María Leticia
;
Molina, Arturo
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1556-1578
Persistent link: https://www.econbiz.de/10014338304
Saved in:
7
Consumer self-construal and trust as determinants of the reactance to a recommender advice
Aljukhadar, Muhammad
;
Trifts, Valerie
;
Senecal, Sylvain
- In:
Psychology & marketing
34
(
2017
)
7
,
pp. 708-719
Persistent link: https://www.econbiz.de/10011738070
Saved in:
8
Sense and sensibility in personalized e-commerce : how emotions rebalance the purchase intentions of persuaded customers
Pappas, Ilias O.
;
Kourouthanassis, Panos E.
;
Giannakos, …
- In:
Psychology & marketing
34
(
2017
)
10
,
pp. 972-986
Persistent link: https://www.econbiz.de/10011759127
Saved in:
9
Identification and aftermarket
personalization
with durable goods
Donavan, D. Todd
;
Janda, Swinder
;
Maxham, James G., III.
- In:
Psychology & marketing
32
(
2015
)
6
,
pp. 611-623
Persistent link: https://www.econbiz.de/10011288579
Saved in:
10
Option framing and product feature recommendations : product configuration and choice
Herrmann, Andreas
;
Hildebrand, Christian
;
Sprott, David E.
- In:
Psychology & marketing
30
(
2013
)
12
,
pp. 1053-1061
Persistent link: https://www.econbiz.de/10010232501
Saved in:
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