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Music
7
Musik
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Consumer behaviour
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music
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Advertising effects
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Brand
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(dis)fluency introduction
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Advertising
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Angst
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Brand image
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Clothing
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Badaoui, Khafid
1
Bagozzi, Richard P.
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Bellan, Monique
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Bouchet, Patrick
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Dimoka, Angelika
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Feiereisen, Stéphanie
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Feng, Shanfei
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Fennis, Bob Michaël
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Isabella, Giuliana
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Joye, Yannick
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Lebrun, Anne-Marie
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Lourenço, Carlos Jorge da Silva
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Luffarelli, Jonathan
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Matthes, Jörg
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Schemer, Christian
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Sunaga, Tsutomu
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Verbeke, Willem J. M. I.
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Vo, Khoi
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Psychology & marketing
Journal of cultural economics
49
Journal of business research : JBR
18
International journal of event and festival management
17
International journal of arts management
15
Marketing theory
15
Information economics and policy : IEP
13
Journal of retailing and consumer services
11
Journal of Services Marketing
9
Arts marketing : an international journal ; AM
8
CESifo working papers
8
Institute for Prospective Technological Studies digital economy working paper
8
The journal of media economics
8
Tourism management : research, policies, practice
8
International journal of Chinese culture and management : IJCCM
7
International journal of intellectual property management : IJIPM
7
Journal of marketing management : MM
7
Physica A: Statistical Mechanics and its Applications
7
Applied economics letters
6
Journal of Consumer Marketing
6
Journal of economic behavior & organization : JEBO
6
MPRA Paper
6
Marketing letters : a journal of research in marketing
6
NBER working paper series
6
SpringerLink / Bücher
6
The production and consumption of music in the digital age
6
Arts and the market
5
Asia Pacific business review
5
Asia Pacific journal of marketing and logistics
5
CESifo Working Paper
5
CESifo Working Paper Series
5
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
5
Journal of Documentation
5
Journal of consumer behaviour : an international research review
5
Journal of cultural management and cultural policy
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of promotion management : JPM
5
Management Decision
5
Tourism management perspectives : TMP
5
DUV : Wirtschaftswissenschaft
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ECONIS (ZBW)
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1
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
2
Branding with music : how can music contour and tonality enhance perceived brand innovativeness and brand evaluations?
Zoghaib, Alice
;
Luffarelli, Jonathan
;
Feiereisen, Stéphanie
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1965-1985
Persistent link: https://www.econbiz.de/10014338451
Saved in:
3
Set that record straight! Cardinal line orientations in music album artwork boost market performance and music consumption
Joye, Yannick
;
Fennis, Bob Michaël
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 916-937
Persistent link: https://www.econbiz.de/10014519055
Saved in:
4
How the sound frequency of background music influences consumers' perceptions and decision making
Sunaga, Tsutomu
- In:
Psychology & marketing
35
(
2018
)
4
,
pp. 253-267
Persistent link: https://www.econbiz.de/10011970151
Saved in:
5
Does classical music relieve math anxiety? : role of tempo on price computation avoidance
Feng, Shanfei
;
Suri, Rajneesh
;
Bellan, Monique
- In:
Psychology & marketing
31
(
2014
)
7
,
pp. 489-499
Persistent link: https://www.econbiz.de/10010382590
Saved in:
6
Clothing style, music, and media influences on adolescents' brand consumption behavior
Badaoui, Khafid
;
Lebrun, Anne-Marie
;
Bouchet, Patrick
- In:
Psychology & marketing
29
(
2012
)
8
,
pp. 568-582
Persistent link: https://www.econbiz.de/10009575076
Saved in:
7
Does "passing the courvoisier" always pay off? : positive and negative evaluative conditioning effects of brand placements in music videos
Schemer, Christian
;
Matthes, Jörg
;
Wirth, Werner
; …
- In:
Psychology & marketing
25
(
2008
)
10
,
pp. 923-943
Persistent link: https://www.econbiz.de/10003768739
Saved in:
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