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91
When "good enough" is not good enough : how maximizing benefits financial well-being
Silber, Dietrich
;
Hoffmann, Arvid O. I.
;
Belli, Alex
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 308-327
Persistent link: https://www.econbiz.de/10014467494
Saved in:
92
When the recipe is more important than the ingredients : unveiling the complexity of consumer use of voice assistants
Heirati, Nima
;
Pitardi, Valentina
;
Temerak, Mohamed Sobhy
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1489-1501
Persistent link: https://www.econbiz.de/10014555521
Saved in:
93
When your supporters become your opponents : exploring the unintended effects of parodies on social media engagement
Sabri, Ouidade
;
El Hana, Nadr
;
Abidi, Zineb
;
Martin, Silvia
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 254-275
Persistent link: https://www.econbiz.de/10014467491
Saved in:
94
Will virtual influencers overcome the uncanny valley? : the moderating role of social cues
Gutuleac, Rada
;
Baima, Gabriele
;
Rizzo, Cristian
; …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1419-1431
Persistent link: https://www.econbiz.de/10014555477
Saved in:
95
"Alexa, lock my front door" : an empirical study on factors affecting consumer's satisfaction with VCA-controlled security devices
Moriuchi, Emi
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 169-189
Persistent link: https://www.econbiz.de/10013465218
Saved in:
96
The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
Saved in:
97
Asking your phone or a frontline employee? : the influence of in-store information source on choice overload, responsibility, and confidence among young consumers
Schäfers, Tobias
;
Keßenbrock, Andreas
;
Cziehso, Gerrit
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1877-1893
Persistent link: https://www.econbiz.de/10014338331
Saved in:
98
Attitudes toward protecting endangered species : the impact of perceived physical attractiveness of animals and political ideology
Harnish, Richard J.
;
Nataraajan, Rajan
;
Tarka, Piotr
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 73-88
Persistent link: https://www.econbiz.de/10013465210
Saved in:
99
Augmented digital human vs. human agents in storytelling marketing : exploratory electroencephalography and experimental studies
Sung, Eunyoung
;
Han, Dai-In Danny
;
Choi, Yung Kyun
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2428-2446
Persistent link: https://www.econbiz.de/10014432411
Saved in:
100
Authentic omnichannel : providing consumers with a seamless brand experience through authenticity
Massi, Marta
;
Piancatelli, Chiara
;
Vocino, Andrea
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1280-1298
Persistent link: https://www.econbiz.de/10014291894
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