//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing mix"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing management
5
Marketingmanagement
5
Public sector
3
Öffentlicher Sektor
3
Africa
2
Afrika
2
Marketing
2
Public sector marketing communications
2
Traditional
2
Digital
1
Digital media
1
Digitale Medien
1
Digitalisierung
1
Digitization
1
Direct marketing
1
Direktmarketing
1
Election
1
Elections
1
Football
1
Fußball
1
Game theory
1
Independent National Electoral Commission (INEC)
1
Kenia
1
Kenya
1
Marketing communication
1
Marketing strategy
1
Media emerging issues
1
Media industries
1
Mediensektor
1
Nigeria
1
Nonprofit marketing
1
Nonprofit-Marketing
1
Parastatal
1
Political communication
1
Primus National League
1
Professional League Football
1
Professional sports
1
Profisport
1
Public enterprise
1
Roadmap
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Aufsatz im Buch
5
Book section
5
Language
All
English
5
Author
All
Katuse, Paul
3
Adeola, Ogechi
2
Twum, Kojo Kakra
2
Hinson, Robert
1
Igwe, Paul Agu
1
Madichie, Nnamdi
1
Mbah, Chris
1
Mensah, Kobby
1
Mogaji, Emmanuel
1
Ogbu, Silk Ugwu
1
Wesaala, Brian
1
more ...
less ...
Published in...
All
Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives
Journal of business research : JBR
324
Industrial marketing management : the international journal for industrial and high-tech firms
249
Journal of strategic marketing
194
SpringerLink / Bücher
173
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
114
Journal of the Academy of Marketing Science
111
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
97
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
66
Management science : journal of the Institute for Operations Research and the Management Sciences
61
The journal of brand management : an international journal
60
Lehrbuch
58
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Journal of advertising research
42
Marketing : ZFP ; journal of research and management
42
International journal of technology marketing : IJTMkt
41
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
Springer eBook Collection / Business and Economics
39
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Cogent business & management
35
Journal of business ethics : JOBE
35
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
An introduction to public sector marketing communications : traditional and digital perspectives
Adeola, Ogechi
;
Twum, Kojo Kakra
;
Katuse, Paul
- In:
Public Sector Marketing Communications, Volume II : …
,
(pp. 3-18)
.
2023
Persistent link: https://www.econbiz.de/10014289776
Saved in:
2
Direct marketing in the Kenyan public sector
Katuse, Paul
- In:
Public Sector Marketing Communications, Volume II : …
,
(pp. 43-65)
.
2023
Persistent link: https://www.econbiz.de/10014289794
Saved in:
3
Optimising social media and marketing communication strategies for voter education : a way forward for Independent National Electoral Commission (INEC) in Nigeria
Ogbu, Silk Ugwu
- In:
Public Sector Marketing Communications, Volume II : …
,
(pp. 155-184)
.
2023
Persistent link: https://www.econbiz.de/10014289800
Saved in:
4
Public sector marketing communications : insights from/for the primus national football league rwanda
Madichie, Nnamdi
;
Igwe, Paul Agu
;
Hinson, Robert
;
Mbah, …
- In:
Public Sector Marketing Communications, Volume II : …
,
(pp. 239-264)
.
2023
Persistent link: https://www.econbiz.de/10014289804
Saved in:
5
Conclusion : towards effective public sector marketing communications in Africa
Adeola, Ogechi
;
Mogaji, Emmanuel
;
Katuse, Paul
;
Twum, …
- In:
Public Sector Marketing Communications, Volume II : …
,
(pp. 267-284)
.
2023
Persistent link: https://www.econbiz.de/10014289805
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->