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~isPartOf:"Qualitative market research : an international journal"
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Consumer behaviour
3
In-depth interviews
3
Konsumentenverhalten
3
Brand image
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Brand management
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Interviews
2
Markenführung
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Markenimage
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Advertising
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Beziehungsmarketing
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Bodily knowing
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Consumer generated media
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Depth interviews
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Anisimova, Tatiana
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Chan, Kara
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Felix, Reto
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Frazer, Lorelle
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Mocarski, Richard
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Qualitative market research : an international journal
International journal of energy sector management : IJESM
26
Social Science & Medicine
10
Journal of management inquiry
9
Working Papers / eSocialSciences
9
International journal of energy sector management
8
Journal of business and psychology
8
Journal of business research : JBR
8
IZA Discussion Papers
7
Sociological Research Online
7
Quality & Quantity: International Journal of Methodology
6
Demographic Research
5
IEEE transactions on engineering management : EM
5
International journal of hospitality management
5
International journal of selection and assessment : IJSA
5
Journal of business ethics : JOBE
5
Journal of personnel psychology
5
Qualitative Research in Accounting & Management
5
International Journal of Selection and Assessment
4
Journal of marketing management : MM
4
Journal of poverty : innovations on social, political & economic inequalities
4
MPRA Paper
4
Qualitative research in organizations and management : an international journal
4
The journal of services marketing
4
Working paper
4
Accounting Education
3
Economics Papers from University Paris Dauphine
3
HMD Praxis der Wirtschaftsinformatik
3
Human resource management review
3
International journal of consumer studies
3
International journal of entrepreneurial venturing : IJEV
3
International journal of entrepreneurship and small business
3
International journal of retail & distribution management
3
International journal of wine business research : IJWBR
3
International review on public and non-profit marketing
3
Journal of applied behavioral science
3
Journal of purchasing and supply management
3
Journal of vocational behavior
3
Management decision : MD
3
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
3
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1
Transgender and gender diverse consumers on navigating the stigmatized process of gender affirmation in the Central Plains USA
Meyer, Heather M.
;
Mocarski, Richard
;
Holt, Natalie R.
; …
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 185-213
Persistent link: https://www.econbiz.de/10014292079
Saved in:
2
Mobilising the walking-with technique to explore mundane consumption practices : practical and theoretical reflections
Mak, Connie K. Y.
;
Lai, Ai-Ling
;
Tsaousi, Christiana
; …
- In:
Qualitative market research : an international journal
25
(
2022
)
3
,
pp. 383-401
Persistent link: https://www.econbiz.de/10013380484
Saved in:
3
Building franchisee trust in their franchisor : insights from the franchise sector
Grace, Anthony Richard
;
Frazer, Lorelle
;
Weaven, Scott K.
; …
- In:
Qualitative market research : an international journal
19
(
2016
)
1
,
pp. 65-83
Persistent link: https://www.econbiz.de/10011535863
Saved in:
4
Multi-brand loyalty : when one brand is not enough
Felix, Reto
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 464-480
Persistent link: https://www.econbiz.de/10010430654
Saved in:
5
Benchmarking desired corporate brand image in relation to stakeholders : a managerial perspective
Anisimova, Tatiana
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 441-463
Persistent link: https://www.econbiz.de/10010430657
Saved in:
6
Advertising to Chinese youth : a study of public service ads in Hong Kong
Chan, Kara
;
Chang, Hao-chieh
- In:
Qualitative market research : an international journal
16
(
2013
)
4
,
pp. 421-435
Persistent link: https://www.econbiz.de/10010127849
Saved in:
7
Why people use social media : a uses and gratifications approach
Whiting, Anita
;
Williams, David
- In:
Qualitative market research : an international journal
16
(
2013
)
4
,
pp. 362-369
Persistent link: https://www.econbiz.de/10010127859
Saved in:
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