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~isPartOf:"Quantitative marketing and economics : QME"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Sales promotion"
~type:"article"
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Sales promotion
Consumer behaviour
327
Konsumentenverhalten
327
Einzelhandel
106
Retail trade
106
Online retailing
53
Online-Handel
53
Beziehungsmarketing
48
Relationship marketing
48
Food retailing
37
Lebensmitteleinzelhandel
37
Brand management
31
Markenführung
31
Customer satisfaction
29
Kundenzufriedenheit
29
Brand image
25
E-commerce
25
Electronic Commerce
25
Markenimage
25
Distribution channel
19
Verkaufsförderung
19
Vertriebsweg
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Brand
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Internet marketing
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Ladengestaltung
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Markenartikel
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Online-Marketing
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Preismanagement
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Pricing strategy
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Store design
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Textile distribution
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Textilhandel
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USA
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United States
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Food trade
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Handelsmarke
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Lebensmittelhandel
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19
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Balachander, Subramanian
1
Bech-Larsen, Tino
1
Behe, Bridget K.
1
Boutrup Jensen, Briger
1
Campbell, James D.
1
Castano, Ricardo
1
Chung, Kim
1
Das, Gopal
1
Elberg, Andrés
1
Erdem, Tülin
1
Fam, Kim Shyan
1
Fisher, Geoffrey
1
Gardete, Pedro M.
1
Gierl, Heribert
1
Gázquez-Abad, Juan C.
1
Hartmann, Wesley R.
1
Huddleston, Patricia T.
1
Ishihara, Masakazu
1
Jeon, Jung Ok
1
Kucuk, S. Umit
1
Kwon, Minjung
1
Liaukonyte, Jura
1
Liu, Yan
1
Londono, Juan Carlos
1
Macera, Rosario
1
Maira, Elisa
1
Mauri, Chiara
1
McGranaghan, Matthew
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McNeill, Lisa S.
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Minahan, Stella
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Noton Norambuena, Carlos
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Pacheco, Barney G.
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Park, Hyun Hee
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Plantsch, Michael
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Porcheddu, Daniele
1
Rahman, Aadil
1
Roll, Oliver
1
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Quantitative marketing and economics : QME
The international review of retail, distribution and consumer research
Journal of retailing and consumer services
51
Journal of business research : JBR
24
Journal of retailing
23
Journal of promotion management : JPM
18
Journal of marketing
14
Journal of promotion management : innovations in planning and applied research
14
Journal of marketing research : JMR
13
Psychology & marketing
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
International journal of retail & distribution management
11
Marketing letters : a journal of research in marketing
11
European journal of marketing : EJM
10
The journal of product & brand management
10
International journal of hospitality management
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
The journal of consumer marketing
7
Asia Pacific journal of marketing and logistics
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Information systems research : ISR
5
International journal of contemporary hospitality management
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of advertising research
5
Journal of consumer behaviour : an international research review
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing communications
5
Journal of the Academy of Marketing Science
5
The IUP journal of marketing management : IJMM
5
European journal of operational research : EJOR
4
Journal of business economics : JBE
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of marketing management : MM
4
Journal of revenue and pricing management
4
Marketing intelligence & planning
4
The journal of brand management : an international journal
4
The service industries journal
4
American journal of agricultural economics
3
Australasian marketing journal
3
International journal of advertising : the review of marketing communications
3
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ECONIS (ZBW)
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11
Retail shopping behaviour : understanding the role of regulatory focus theory
Das, Gopal
- In:
The international review of retail, distribution and …
25
(
2015
)
4
,
pp. 431-445
Persistent link: https://www.econbiz.de/10011407091
Saved in:
12
How long has it been since the last deal? : consumer promotion timing expectations and promotional response
Liu, Yan
;
Balachander, Subramanian
- In:
Quantitative marketing and economics : QME
12
(
2014
)
1
,
pp. 85-126
Persistent link: https://www.econbiz.de/10010259961
Saved in:
13
Applying transaction utility theory to sales promotion : the impact of culture on consumer satisfaction
McNeill, Lisa S.
;
Fam, Kim Shyan
;
Chung, Kim
- In:
The international review of retail, distribution and …
24
(
2014
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10010367007
Saved in:
14
Displays signs and involvement : the visual path to purchase intention
Behe, Bridget K.
;
Zhao, Jing
;
Sage, Lynne
;
Huddleston, …
- In:
The international review of retail, distribution and …
23
(
2013
)
5
,
pp. 511-522
Persistent link: https://www.econbiz.de/10010222157
Saved in:
15
Nonverbal stimuli in a virtual aisle : does the shelf you choose matter?
Porcheddu, Daniele
;
Usai, Antonio
;
Venturi, Alberto
- In:
The international review of retail, distribution and …
21
(
2011
)
3
,
pp. 215-231
Persistent link: https://www.econbiz.de/10009260852
Saved in:
16
Push-based brand awareness : the role of product availability and in-store merchandising
Kucuk, S. Umit
- In:
The international review of retail, distribution and …
21
(
2011
)
3
,
pp. 201-213
Persistent link: https://www.econbiz.de/10009260854
Saved in:
17
Characterising the deal-proneness of consumers by analysis of price sensitivity and brand loyalty : an analysis in the retail environment
Gázquez-Abad, Juan C.
;
Sánchez-Pérez, Manuel
- In:
The international review of retail, distribution and …
19
(
2009
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10003848972
Saved in:
18
Scarcity effects on sales volume in retail
Gierl, Heribert
;
Plantsch, Michael
;
Schweidler, Janine
- In:
The international review of retail, distribution and …
18
(
2008
)
1
,
pp. 45-61
Persistent link: https://www.econbiz.de/10003733231
Saved in:
19
Do frequency reward programs create switching costs? : a dynamic structural analysis of demand in a reward program
Hartmann, Wesley R.
;
Viard, V. Brian
- In:
Quantitative marketing and economics : QME
6
(
2008
)
2
,
pp. 109-137
Persistent link: https://www.econbiz.de/10003707865
Saved in:
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