//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: isPartOf:"Marketing-Management"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
8
Konsumentenverhalten
8
Market research
7
Marktforschung
7
Theorie
7
Theory
7
Beziehungsmarketing
6
Relationship marketing
6
Brand image
5
Markenimage
5
Brand
4
Deutschland
4
Germany
4
Markenartikel
4
Structural equation model
3
Strukturgleichungsmodell
3
Advertising effects
2
Customer satisfaction
2
Kundenzufriedenheit
2
Luxury goods
2
Luxusgüter
2
Marketing
2
Product management
2
Produktmanagement
2
Sponsoring
2
Sponsorship
2
Sportmarketing
2
Sports marketing
2
Web analytics
2
Webanalyse
2
Werbewirkung
2
AHP approach
1
AHP-Verfahren
1
Advertising
1
Advertising planning
1
Agent-based modeling
1
Agentenbasierte Modellierung
1
Austria
1
Automobile engine
1
Automotive industry
1
more ...
less ...
Type of publication
All
Article
28
Type of publication (narrower categories)
All
Aufsatz im Buch
28
Book section
28
Language
All
English
28
Author
All
Hildebrandt, Lutz
2
Reisinger, Heribert
2
Bauer, András
1
Baumgartner, Hans
1
Bemmaor, Albert C.
1
Blut, Markus
1
Boztuğ, Yasemin
1
Broeckelmann, Philipp
1
Decker, Reinhold
1
Diamantopoulos, Adamantios
1
Ebster, Claus
1
Fritz, Wolfgang
1
Fuchs, Christoph
1
Gastes, Dominic
1
Gaul, Wolfgang
1
Glady, Nicolas
1
Grohs, Reinhard
1
Gröppel-Klein, Andrea
1
Hennigs, Nadine
1
Holzmüller, Hartmut H.
1
Homburg, Christian
1
Hoppe, Daniel
1
Hruschka, Harald
1
Kempe, Michael
1
Kieckhäfer, Karsten
1
Klapper, Daniel
1
Klarmann, Martin
1
Kosyakova, Tetyana
1
Krafft, Manfred
1
Laurent, Gilles
1
Leeflang, Peter
1
Lorenz, Bettina
1
Löffler, Michael
1
Mitev, Ariel
1
Nataraajan, Rajan
1
Natter, Martin
1
Otter, Thomas
1
Ozimec, Ana-Marija
1
Paulssen, Marcel
1
Peluso, Alessandro M.
1
more ...
less ...
Published in...
All
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
Industrial marketing management : the international journal for industrial and high-tech firms
4,788
Sales & marketing management
3,981
Journal of marketing management : MM
2,411
Marketing management : a quarterly business management publication of the American Marketing Association
1,078
Journal of hospitality marketing & management
874
Journal of marketing management : JMM ; journal of the Academy of Marketing
448
Journal of destination marketing & management
216
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
138
The IUP journal of marketing management : IJMM
131
Holistic Marketing Management Journal
121
Reutlinger Diskussionsbeiträge zu Marketing & Management
84
Reutlinger Diskussionsbeiträge zu Marketing und Management
84
The journal of retail marketing management research : JRMMR
75
Schriftenreihe Marketing, Management
71
Reutlingen Working Papers on Marketing & Management
66
Marketing management and administrative action
62
Marketing management and the Indian economy
53
Working Papers de Gestão, Economia e Marketing (Management, Economics and Marketing Working Papers)
52
Holistic Marketing Management
46
Marketing-Management
35
Marketing management and strategy : a reader
33
Marketing management : a cultural perspective
31
Readings in global marketing management
31
Marketing Management Viewpoints : Commentary and readings
28
Marketing-Management und Unternehmensführung : Festschrift für Professor Dr. Richard Köhler zum 65. Geburtstag
28
Analytical viewpoints in marketing management
27
Handbook of research on mobile marketing management
25
Cahier de recherche en marketing & management : CRMM
23
Cases on consumer-centric marketing management
23
Globalisation and marketing management
22
Marketing management and the decision sciences: theory and applications
22
Neuronale Netze im Marketing-Management : praxisorientierte Einführung in modernes Data-Mining
21
Sustainable Marketing Management : Grundlagen und Cases
21
Applications of the sciences in marketing management
19
Handbook of hospitality marketing management
19
Handbook of research methods for marketing management
19
Strategic marketing management in Asia : case studies and lessons across industries
18
Applying qualitative methods to marketing management research
16
Marketing management in Africa
15
more ...
less ...
Source
All
ECONIS (ZBW)
28
Showing
1
-
10
of
28
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Implications of linear versus dummy coding for pooling of informations in hierarchical models
Otter, Thomas
;
Kosyakova, Tetyana
- In:
Quantitative marketing and marketing management : …
,
(pp. 171-190)
.
2012
Persistent link: https://www.econbiz.de/10009621120
Saved in:
2
Knowledge generation in marketing
Leeflang, Peter
;
Peluso, Alessandro M.
- In:
Quantitative marketing and marketing management : …
,
(pp. 149-170)
.
2012
Persistent link: https://www.econbiz.de/10009621122
Saved in:
3
Supporting strategic product portfolio planning by market simulation : the case of the future powertrain portfolio in the automotive industry
Kieckhäfer, Karsten
;
Volling, Thomas
;
Spengler, Thomas …
- In:
Quantitative marketing and marketing management : …
,
(pp. 123-147)
.
2012
Persistent link: https://www.econbiz.de/10009621124
Saved in:
4
Using artificial neural nets for flexible aggregate market response modeling
Hruschka, Harald
- In:
Quantitative marketing and marketing management : …
,
(pp. 103-121)
.
2012
Persistent link: https://www.econbiz.de/10009621125
Saved in:
5
Using multi-informant designs to address key informant and common method bias
Homburg, Christian
;
Klarmann, Martin
;
Totzek, Dirk
- In:
Quantitative marketing and marketing management : …
,
(pp. 81-102)
.
2012
Persistent link: https://www.econbiz.de/10009621126
Saved in:
6
Choice modeling and SEM : integrating two popular modeling approaches in empirical marketing research
Hildebrandt, Lutz
;
Temme, Dirk
;
Paulssen, Marcel
- In:
Quantitative marketing and marketing management : …
,
(pp. 63-80)
.
2012
Persistent link: https://www.econbiz.de/10009621127
Saved in:
7
The consistency adjustment problem of AHP pairwise comparison matrices
Gastes, Dominic
;
Gaul, Wolfgang
- In:
Quantitative marketing and marketing management : …
,
(pp. 51-62)
.
2012
Persistent link: https://www.econbiz.de/10009621128
Saved in:
8
Implementing the Pareto/NBD model : a user-friendly approach
Bemmaor, Albert C.
;
Glady, Nicolas
;
Hoppe, Daniel
- In:
Quantitative marketing and marketing management : …
,
(pp. 39-49)
.
2012
Persistent link: https://www.econbiz.de/10009621131
Saved in:
9
Studying business administration in Vienna : the perception of alternative educational institutions by freshman now and then
Ebster, Claus
;
Reisinger, Heribert
- In:
Quantitative marketing and marketing management : …
,
(pp. 587-599)
.
2012
Persistent link: https://www.econbiz.de/10009621544
Saved in:
10
The perceived value of brand heritage and brand luxury : managing the effect on brand strength
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Quantitative marketing and marketing management : …
,
(pp. 563-583)
.
2012
Persistent link: https://www.econbiz.de/10009621548
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->