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~isPartOf:"Reihe: Marketing, Handel und Management"
~isPartOf:"Report / Marketing Science Institute"
~subject:"Consumer behaviour"
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Search: subject_exact:"Handelsmarke"
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Consumer behaviour
Handelsmarke
12
Store brand
10
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7
Brand management
7
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7
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7
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7
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Reihe: Marketing, Handel und Management
Report / Marketing Science Institute
Journal of retailing and consumer services
50
International journal of retail & distribution management
22
The international review of retail, distribution and consumer research
16
The journal of product & brand management
14
Journal of business research : JBR
13
Journal of retailing
11
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
9
Springer Proceedings in Business and Economics
9
SpringerLink / Bücher
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The journal of consumer marketing
7
European journal of marketing : EJM
6
Journal of food products marketing
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
5
Australasian marketing journal
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Cogent business & management
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European retail research
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International journal of electronic marketing and retailing : IJEMR
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International journal of production economics
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of marketing channels : ... distribution systems, strategy, and management
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Journal of marketing research : JMR
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Journal of the Academy of Marketing Science
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Marketing : ZFP ; journal of research and management
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Report / Marketing Science Institute / Marketing Science Institute
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Review of industrial organization : RIO
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The IUP journal of brand management : IJBRM
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Transportation research / E : an international journal
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Annales Universitatis Mariae Curie-Skłodowska / H
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ECONIS (ZBW)
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1
Markenimitate im Lebensmitteleinzelhandel : eine wettbewerbs- und wohlfahrtsgerichtete Analyse ihrer Wirkungen auf das Kaufverhalten, dargestellt auf Grundlage von Haushaltspanelda...
Orenstrat, Ruth
-
2014
-
1. Aufl.
Persistent link: https://www.econbiz.de/10010492164
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2
Markentreue, Einkaufsstättentreue und Erfolg im Konsumgüterhandel : dargestellt am Beispiel einer Premiumhandelsmarke im Lebensmitteleinzelhandel
Windbergs, Thomas
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013431982
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3
The effect of store brand share on retail margins : an empirical analysis
Ailawadi, Kusum L.
;
Harlam, Bari A.
-
2002
Persistent link: https://www.econbiz.de/10001704760
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4
What makes consumers pay more for national brands than for store brands : image or quality?
Sethuraman, Raj
-
2000
Persistent link: https://www.econbiz.de/10001539707
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5
Why do consumers pay more for national brands than for store brands?
Sethuraman, Raj
;
Cole, Catherine
-
1997
Persistent link: https://www.econbiz.de/10000988097
Saved in:
6
Why store brand penetration varies by retailer
Dhar, Sanjay K.
;
Hoch, Stephen J.
-
1997
Persistent link: https://www.econbiz.de/10000988118
Saved in:
7
National brand and store brand price competition : who hurts whom?
Sethuraman, Raj
-
1995
Persistent link: https://www.econbiz.de/10000917641
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