What makes consumers pay more for national brands than for store brands : image or quality?
Raj Sethuraman
| Year of publication: |
2000
|
|---|---|
| Authors: | Sethuraman, Raj |
| Publisher: |
Cambridge, MA |
| Subject: | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Handelsmarke | Store brand | Herkunftsbezeichnung | Designation of origin | Produktqualität | Product quality |
| Extent: | 32 S graph. Darst |
|---|---|
| Series: | Report / Marketing Science Institute. - Cambridge, Mass. : MSI, ZDB-ID 1178648-6. - Vol. 00,110 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001539707