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~isPartOf:"Report / Marketing Science Institute"
~isPartOf:"Technischer Vertrieb"
~subject:"Innovation"
~subject:"Innovationsmanagement"
~subject:"Markenartikel"
~subject:"Markenführung"
~subject:"Marketing theory"
~subject:"Marketingtheorie"
~subject:"Theory"
~subject:"Unternehmen"
~subject:"Öffentlichkeitsarbeit"
~type_genre:"Fallstudiensammlung"
~type_genre:"Sammelwerk"
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Search: subject_exact:"Marketingpolitik"
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Innovation
Innovationsmanagement
Markenartikel
Markenführung
Marketing theory
Marketingtheorie
Theory
Unternehmen
Öffentlichkeitsarbeit
Marketingmanagement
5
Theorie
5
Investitionsgütermarketing
4
Lieferantenmanagement
4
Marketing management
4
Supplier relationship management
4
B-to-B-Marketing
2
Betriebliche Wertschöpfung
2
Business-to-business marketing
2
Competitive strategy
2
Direktmarketing
2
International marketing
2
Internationales Marketing
2
Market segmentation
2
Marktsegmentierung
2
Strategic management
2
Strategisches Management
2
Value creation
2
Wettbewerbsstrategie
2
01.03.1988
1
Beschaffung
1
Beziehungsmanagement
1
Beziehungsmarketing
1
Brand
1
Business-to-Business-Marketing
1
Customer service
1
Inter-firm cooperation
1
Knowledge
1
Kundenmanagement
1
Kundenservice
1
Management
1
Marketing
1
Physical distribution
1
Preismanagement
1
Pricing strategy
1
Procurement
1
Product management
1
Produktmanagement
1
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Book / Working Paper
6
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Fallstudiensammlung
Sammelwerk
Collection of articles of several authors
6
Graue Literatur
5
Non-commercial literature
5
Arbeitspapier
4
Lehrbuch
4
Working Paper
4
Aufsatzsammlung
3
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German
4
English
2
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All
Kleinaltenkamp, Michael
4
Plinke, Wulff
4
Leuthesser, Lance
1
Slotegraaf, Rebecca
1
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Report / Marketing Science Institute
Technischer Vertrieb
Zeszyty naukowe
11
Legends in marketing
8
Developments in marketing science: proceedings of the Academy of Marketing Science
6
Europäische Kulturen in der Wirtschaftskommunikation
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Premier reference source
5
Proceedings series / American Marketing Association
5
Acta Universitatis Lodziensis / Folia oeconomica
4
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
Edward Elgar E-Book Archive
4
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
4
International journal of technology marketing : IJTMkt
4
Journal of marketing management : MM
4
Marketing intelligence & planning
4
Research
4
Springer Reference Wirtschaft
4
The journal of business & industrial marketing
4
Zeitschrift für Betriebswirtschaft / Ergänzungsheft : ZfB
4
European journal of marketing : EJM
3
Forum Marketing & Management : Probleme, Konzepte, Lösungen
3
Gabler Edition Wissenschaft
3
International series in quantitative marketing
3
Legends in strategic marketing
3
Lehrbuch
3
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
3
Wissenschaft & Praxis
3
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
3
AMA educators' proceedings
2
Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
2
Business/Economics
2
Dienstleistungsmanagement : Jahrbuch
2
ESOMAR publication series
2
Elgar original reference
2
Erfurter Hefte zum angewandten Marketing
2
Europäische Hochschulschriften / 5
2
Fachbuch für Marketing
2
Gabler-Edition Wissenschaft / Focus Dienstleistungsmarketing
2
Gabler-Lehrbuch
2
Hamburger Schriften zur Marketingforschung
2
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ECONIS (ZBW)
6
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1
Strategisches Business-to-Business-Marketing : mit 54 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
)
-
2002
-
2. Auflage
Persistent link: https://www.econbiz.de/10001684266
Saved in:
2
Strategisches Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
)
-
2000
Persistent link: https://www.econbiz.de/10001430313
Saved in:
3
Markt- und Produktmanagement : die Instrumente des technischen Vertriebs
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10000667810
Saved in:
4
Market knowledge management
Slotegraaf, Rebecca
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10001463366
Saved in:
5
Geschäftsbeziehungsmanagement : mit 28 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10014267617
Saved in:
6
Defining, measuring, and managing brand equity : a conference summary ; Marketing Science Institute conference held March 1 - 3, 1988, in Austin, TX
Leuthesser, Lance
(
contributor
)
-
1988
Persistent link: https://www.econbiz.de/10000858756
Saved in:
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