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~isPartOf:"Report / Marketing Science Institute"
~subject:"Brand"
~subject:"Konsumentenverhalten"
~subject:"Werbung"
~type:"book"
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Search: subject:"Brand Management"
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Brand
Konsumentenverhalten
Werbung
Brand management
22
Markenführung
22
Consumer behaviour
9
Markenartikel
8
Brand image
7
Markenimage
7
Handelsmarke
6
Store brand
6
USA
5
United States
5
Advertising
2
Advertising effects
2
Beziehungsmarketing
2
Brand extension
2
Corporate reputation
2
Designation of origin
2
Einzelhandel
2
Firmenimage
2
Führungskräfte
2
Herkunftsbezeichnung
2
Managers
2
Markenpolitik
2
Markentransfer
2
Marketing management
2
Marketingmanagement
2
Product quality
2
Produktqualität
2
Relationship marketing
2
Retail trade
2
Verbraucherverhalten
2
Werbewirkung
2
Automotive industry
1
Bekleidungsindustrie
1
Brand architecture
1
Brand loyalty
1
Clothing industry
1
Competition
1
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Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
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English
11
Author
All
Sethuraman, Raj
3
Keller, Kevin Lane
2
Aaker, David A.
1
Ailawadi, Kusum L.
1
Alpert, Frank
1
Cole, Catherine
1
Dekimpe, Marnik G.
1
Dhar, Sanjay K.
1
Gupta, Sachin
1
Harlam, Bari A.
1
Heckler, Susan E.
1
Heerde, Harald J. van
1
Hoch, Stephen J.
1
Houston, Michael J.
1
Ray, Michael L.
1
Wansink, Brian
1
Wittink, Dick R.
1
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Report / Marketing Science Institute
SpringerLink / Bücher
77
Springer eBook Collection
22
Springer eBook Collection / Business and Economics
21
Gabler Edition Wissenschaft
20
Research
16
Springer Proceedings in Business and Economics
12
Innovatives Markenmanagement
11
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
11
Schriftenreihe Studien zum Konsumentenverhalten
11
Gabler Research
10
The journal of brand management : an international journal
10
Gabler Edition Wissenschaft / Marken- und Produktmanagement
9
Springer Gabler Research
9
Europäische Hochschulschriften / 5
8
Report / Marketing Science Institute / Marketing Science Institute
8
Discussion papers / CEPR
7
EBSCOhost eBook Collection
7
Marken- und Produktmanagement
7
Critical explorations
6
Gabler Edition Wissenschaft / Innovatives Markenmanagement
6
Reihe: Marketing : MAR
6
ERIM report series research in management
5
Hamburger Schriften zur Marketingforschung
5
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
5
Routledge studies in marketing
5
Schriftenreihe Marketing, Management
5
Schriftenreihe Schwerpunkt Marketing
5
Springer eBook Collection / Business and Management
5
Working paper series / The City University Business School
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
Critical perspectives on business and management
4
ESMT working paper
4
IIM Bangalore Research Paper
4
Palgrave Studies of Marketing in Emerging Economies
4
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
4
Routledge interpretive marketing research
4
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
4
Simon Business School working paper
4
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ECONIS (ZBW)
11
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1
The effect of store brand share on retail margins : an empirical analysis
Ailawadi, Kusum L.
;
Harlam, Bari A.
-
2002
Persistent link: https://www.econbiz.de/10001704760
Saved in:
2
The brand switching fraction of promotion effects : unit sales versus elasticity decompositions
Heerde, Harald J. van
;
Gupta, Sachin
;
Wittink, Dick R.
-
2002
Persistent link: https://www.econbiz.de/10001716127
Saved in:
3
What makes consumers pay more for national brands than for store brands : image or quality?
Sethuraman, Raj
-
2000
Persistent link: https://www.econbiz.de/10001539707
Saved in:
4
Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane
;
Aaker, David A.
-
1997
Persistent link: https://www.econbiz.de/10010366609
Saved in:
5
Why do consumers pay more for national brands than for store brands?
Sethuraman, Raj
;
Cole, Catherine
-
1997
Persistent link: https://www.econbiz.de/10000988097
Saved in:
6
Why store brand penetration varies by retailer
Dhar, Sanjay K.
;
Hoch, Stephen J.
-
1997
Persistent link: https://www.econbiz.de/10000988118
Saved in:
7
The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
1997
Persistent link: https://www.econbiz.de/10000988122
Saved in:
8
Erosion and variability in brand loyalty
Dekimpe, Marnik G.
(
contributor
)
-
1996
Persistent link: https://www.econbiz.de/10000957444
Saved in:
9
Pioneer brand advantage in Japan and the United States
Alpert, Frank
(
contributor
)
-
1996
Persistent link: https://www.econbiz.de/10000939494
Saved in:
10
National brand and store brand price competition : who hurts whom?
Sethuraman, Raj
-
1995
Persistent link: https://www.econbiz.de/10000917641
Saved in:
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