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Search: subject:"Brand Management"
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Brand management
22
Markenführung
22
Consumer behaviour
9
Konsumentenverhalten
9
Brand
8
Markenartikel
8
Brand image
7
Markenimage
7
Handelsmarke
6
Store brand
6
USA
5
United States
5
Advertising
2
Advertising effects
2
Beziehungsmarketing
2
Brand extension
2
Corporate reputation
2
Designation of origin
2
Einzelhandel
2
Firmenimage
2
Führungskräfte
2
Herkunftsbezeichnung
2
Managers
2
Markenpolitik
2
Markentransfer
2
Marketing management
2
Marketingmanagement
2
Product quality
2
Produktqualität
2
Relationship marketing
2
Retail trade
2
Verbraucherverhalten
2
Werbewirkung
2
Werbung
2
Automotive industry
1
Bekleidungsindustrie
1
Brand architecture
1
Brand loyalty
1
Clothing industry
1
Competition
1
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Type of publication
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Book / Working Paper
23
Type of publication (narrower categories)
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Arbeitspapier
5
Graue Literatur
5
Non-commercial literature
5
Working Paper
5
Collection of articles of several authors
1
Conference proceedings
1
Konferenzschrift
1
Sammelwerk
1
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Language
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English
22
Undetermined
1
Author
All
Keller, Kevin Lane
4
Sethuraman, Raj
3
Aaker, David A.
2
Sood, Sanjay
2
Ailawadi, Kusum L.
1
Alpert, Frank
1
Berthon, Pierre R.
1
Biehal, Gabriel
1
Bridges, Sheri
1
Cole, Catherine
1
Cote, Joseph A.
1
Dekimpe, Marnik G.
1
Dhar, Sanjay K.
1
Farquhar, Peter H.
1
Fazio, Russell H.
1
Gupta, Sachin
1
Harlam, Bari A.
1
Heckler, Susan E.
1
Heerde, Harald J. van
1
Henderson, Pamela W.
1
Herr, Paul M.
1
Hoch, Stephen J.
1
Houston, Michael J.
1
Hulbert, James M.
1
Kirmani, Amna
1
Low, George S.
1
Lu, Qu
1
Mahajan, Vijay
1
Mohr, Jakki
1
Pitt, Leyland F.
1
Qu, Lu
1
Rao, Akshay R.
1
Rao, Vithala R.
1
Ray, Michael L.
1
Ruekert, Robert W.
1
Sheinin, Daniel A.
1
Sousa, Pedro
1
Srivastava, Rajendra Krishan
1
Wansink, Brian
1
Wittink, Dick R.
1
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Published in...
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Report / Marketing Science Institute
Journal of business research : JBR
602
The journal of brand management : an international journal
562
The journal of product & brand management
387
SpringerLink / Bücher
315
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Journal of Product & Brand Management
121
Psychology & marketing
112
Journal of strategic marketing
111
Industrial marketing management : the international journal for industrial and high-tech firms
107
Asia Pacific journal of marketing and logistics
104
International journal of hospitality management
104
Journal of marketing communications
104
Marketing intelligence & planning
103
Journal of marketing management : MM
101
Strategic Direction
100
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Springer eBook Collection
87
Innovatives Markenmanagement
86
Journal of the Academy of Marketing Science
83
Journal of marketing
81
Journal of promotion management : innovations in planning and applied research
75
Marketing letters : a journal of research in marketing
70
Research
69
International journal of advertising : the review of marketing communications
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of fashion marketing and management
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
63
International marketing review
61
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of global marketing
56
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
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ECONIS (ZBW)
22
USB Cologne (EcoSocSci)
1
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1
The effect of store brand share on retail margins : an empirical analysis
Ailawadi, Kusum L.
;
Harlam, Bari A.
-
2002
Persistent link: https://www.econbiz.de/10001704760
Saved in:
2
The brand switching fraction of promotion effects : unit sales versus elasticity decompositions
Heerde, Harald J. van
;
Gupta, Sachin
;
Wittink, Dick R.
-
2002
Persistent link: https://www.econbiz.de/10001716127
Saved in:
3
Building corporate brands : an exploratory study
Biehal, Gabriel
;
Sheinin, Daniel A.
-
2001
Persistent link: https://www.econbiz.de/10001617307
Saved in:
4
Building customer-based brand equity : a blueprint for creating strong brands
Keller, Kevin Lane
-
2001
Persistent link: https://www.econbiz.de/10001622499
Saved in:
5
What makes consumers pay more for national brands than for store brands : image or quality?
Sethuraman, Raj
-
2000
Persistent link: https://www.econbiz.de/10001539707
Saved in:
6
Global branding
Sousa, Pedro
-
2000
Persistent link: https://www.econbiz.de/10001563385
Saved in:
7
Brand managers' perceptions of the marketing communications budget allocation process
Low, George S.
;
Mohr, Jakki
-
1998
Persistent link: https://www.econbiz.de/10000988903
Saved in:
8
Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane
;
Aaker, David A.
-
1997
Persistent link: https://www.econbiz.de/10010366609
Saved in:
9
Brands, brand managers, and the management of brands : where to next?
Berthon, Pierre R.
;
Hulbert, James M.
;
Pitt, Leyland F.
-
1997
Persistent link: https://www.econbiz.de/10000978951
Saved in:
10
The ownership effect in consumer responses to brand line stretches
Kirmani, Amna
;
Sood, Sanjay
;
Bridges, Sheri
-
1997
Persistent link: https://www.econbiz.de/10000983161
Saved in:
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