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~isPartOf:"Research"
~isPartOf:"Springer eBooks / Business and Economics"
~subject:"Online retailing"
~subject:"Relationship marketing"
~subject:"Werbewirkung"
~type:"book"
~type_genre:"Sammelwerk"
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Extending the boundaries of advertising : [extended versions of papers presented at the 12th ICORIA (International Conference on Research in Advertising) Zagreb, Croatia in June 20...
Bušljeta Banks, Ivana
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10010458141
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2
Multiple touchpoints in brand communication
Bigné Alcañiz, J. Enrique
(
ed.
);
Rosengren, Sara
(
ed.
)
-
ICORIA <17., 2018, Valencia>
-
2019
Persistent link: https://www.econbiz.de/10011950106
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