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~isPartOf:"Research"
~isPartOf:"The journal of services marketing"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~subject:"Corporate Social Responsibility"
~subject:"Multinationales Unternehmen"
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Beziehungsmarketing
Consumer behaviour
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Multinationales Unternehmen
Kommunikation
67
Communication
36
Deutschland
35
Öffentlichkeitsarbeit
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Khong Kok Wei
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ICORIA <17., 2018, Valencia>
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Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
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Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
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Research
The journal of services marketing
Journal of business research : JBR
118
Journal of retailing and consumer services
92
Journal of business ethics : JOBE
86
Corporate communications : an international journal
81
Telecommunications policy : the international journal of digital economy, data sciences and new media
56
SpringerLink / Bücher
49
Journal of marketing communications
47
Corporate social responsibility and environmental management
45
Technological forecasting & social change : an international journal
34
Cogent business & management
27
CSR und interne Kommunikation : Forschungsansätze und Praxisbeiträge
26
International journal of internet marketing and advertising : IJIMA
25
International journal of hospitality management
24
Journal of communication management : an international journal
24
The handbook of communication and corporate social responsibility
24
International journal of business information systems : IJBIS
23
Industrial marketing management : the international journal for industrial and high-tech firms
22
International journal of advertising : the review of marketing communications
22
Journal of strategic marketing
22
Psychology & marketing
22
Asia Pacific journal of marketing and logistics
21
Information systems research : ISR
21
Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
21
European journal of marketing : EJM
20
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
20
Journal of promotion management : innovations in planning and applied research
20
Business strategy and the environment
19
International journal of business communication : IJBC ; a publication of the Association of Business Communication
19
Journal of world business : JWB
19
International business review : the official journal of the European International Business Academy
18
The journal of product & brand management
18
Gabler Edition Wissenschaft
17
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
17
International journal of technology marketing : IJTMkt
17
Young consumers : insight and ideas for responsible marketers
17
Journal of business ethics : JBE
16
Journal of travel and tourism marketing
16
Europäische Hochschulschriften / 5
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ECONIS (ZBW)
38
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1
Social Issues in Corporate and Business
Communication
Schmidt, Christopher M.
(
ed.
);
Heinemann, Sabine
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014307411
Saved in:
2
Improving base-of-the-pyramid consumer welfare through mobile technology services
Pandey, Devansh
;
Mukherjee, Srabanti
;
Das, Gopal
; …
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 232-244
Persistent link: https://www.econbiz.de/10013407479
Saved in:
3
Utilitarian motivations to engage with travel websites : an interactive technology adoption model
Camilleri, Mark Anthony
;
Kozak, Metin
- In:
The journal of services marketing
37
(
2023
)
1
,
pp. 96-109
Persistent link: https://www.econbiz.de/10013542906
Saved in:
4
Wirkungsanalyse verschiedener Content-Formate und Kommunikationskanäle in der CSR-Kommunikation : Storytelling vs. Fakten
Ordu, Sevgi
-
2021
Persistent link: https://www.econbiz.de/10012649143
Saved in:
5
Mobilität - Wirtschaft - Kommunikation : wie die Mobilität von Unternehmen, Personen, Kapital, Waren und Dienstleistungen die Kommunikation verändert
Matrisciano, Sara
(
ed.
);
Hoffmann, Edgar
(
ed.
); …
-
Internationale und Interdisziplinäre Jahrestagung des …
-
2021
Persistent link: https://www.econbiz.de/10012304140
Saved in:
6
Corporate diplomacy: how multinational corporations gain organizational legitimacy : a neo-institutional public relations perspective
Marschlich, Sara
-
2022
Persistent link: https://www.econbiz.de/10012803184
Saved in:
7
Improving service brand personality with augmented reality marketing
Plotkina, Daria
;
Dinsmore, John
;
Racat, Margot
- In:
The journal of services marketing
36
(
2022
)
6
,
pp. 781-799
Persistent link: https://www.econbiz.de/10013407600
Saved in:
8
Investigating the role of customer forgiveness following a double deviation
Lin, Cheng-Yu
;
Chou, En-Yi
- In:
The journal of services marketing
36
(
2022
)
8
,
pp. 1042-1057
Persistent link: https://www.econbiz.de/10013410768
Saved in:
9
Digitalisierung und Kommunikation : Konsequenzen der digitalen Transformation für die Wirtschaftskommunikation
Stumpf, Marcus
(
ed.
)
-
Interdisziplinäre Tagung des Forschungsnetzwerkes …
-
2019
Persistent link: https://www.econbiz.de/10012025135
Saved in:
10
Macht und Mikropolitik in multilingualen Teams : Sprachkompetenz als Machtquelle in multinationalen Unternehmen
Gläsener, Katharina
-
2019
Persistent link: https://www.econbiz.de/10011925088
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