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Angepasste Technologie
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Emerging economies
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Shankar, Venkatesh
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Hanson, Nicole
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Review of marketing research
Journal of retailing
15
MSI reports : working paper series
14
Journal of the Academy of Marketing Science
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Journal of marketing
7
Journal of marketing research : JMR
6
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Mays Business School Research Paper
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Handbook of marketing strategy
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Marketing Science
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Management Science
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Report / Marketing Science Institute
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Harvard-Business-Manager : das Wissen der Besten
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Retailing in the 21st century : current and future trends
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Advances in applied microeconomics : a research annual
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Edward Elgar E-Book Archive
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Elgar original reference
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Handbook of business-to-business marketing
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Handbook of marketing decision models
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Handbook of strategic e-business management
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Harvard business review : HBR
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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Journal of advertising
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Journal of marketing research
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Legends in marketing
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MERCATI E COMPETITIVITĂ€
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MIT sloan management review
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Marketing in a digital world
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Marketing mix decisions : new perspectives and practices
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Marketing-mix strategies - distribution strategy and pricing strategy
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Marketing-mix strategies - product strategy and promotion strategy
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Operations research, Management science : OR MS ; the international literature digest
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Organizing the new industrial economy
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Rotman School of Management working paper / University of Toronto Rotman School of Management
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Stanford University Graduate School of Business research paper
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Shopper marketing 2.0 : opportunities and challenges
Shankar, Venkatesh
-
2014
Persistent link: https://www.econbiz.de/10010424892
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2
How emerging markets are reshaping the innovation architecture of global firms
Shankar, Venkatesh
;
Hanson, Nicole
-
2013
Persistent link: https://www.econbiz.de/10009781357
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How emerging markets are reshaping the innovation architecture of global firms
Shankar, Venkatesh
;
Hanson, Nicole
- In:
Review of marketing research
10
(
2013
),
pp. 191-212
Persistent link: https://www.econbiz.de/10010185766
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