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~isPartOf:"Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES"
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Search: subject_exact:"Konsumgütermarketing"
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Marketing
15
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Franses, Philip Hans
4
Paap, Richard
2
Verbeke, Willem J. M. I.
2
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2
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1
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1
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1
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Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
SpringerLink / Bücher
398
Europäische Hochschulschriften / 5
142
Journal of business research : JBR
121
Springer eBook Collection
119
Industrial marketing management : the international journal for industrial and high-tech firms
94
Springer eBook Collection / Business and Economics
92
Gabler Edition Wissenschaft
75
Lehrbuch
75
European journal of marketing : EJM
71
Journal of marketing management : MM
68
Journal of marketing education : JME
67
Journal of marketing
61
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Journal of the Academy of Marketing Science
55
Marketing theory
55
Journal of macromarketing : examining the interactions among markets, marketing, and society
54
Arbeitspapier / Institut für Marketing, Universität Mannheim
47
Hamburger Schriften zur Marketingforschung
47
Journal of macromarketing
44
Journal of business-to-business marketing
43
Research
41
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
39
Journal of historical research in marketing
39
Marketing intelligence & planning
39
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
38
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
38
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
36
Schriftenreihe Schwerpunkt Marketing
36
essentials
36
Premier reference source
34
Journal of Islamic marketing : JIMA
32
UTB
32
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
31
Marketing : ZFP ; journal of research and management
31
Journal of research in marketing and entrepreneurship : JRME
30
Arbeitspapiere / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung e. V.
29
Journal of strategic marketing
29
Neue betriebswirtschaftliche Forschung : Nbf
29
Schriften zum Marketing
29
Journal of advertising research
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ECONIS (ZBW)
16
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1
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16
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1
Estimating dynamic effects of promotion on interpurchase times
Paap, Richard
;
Franses, Philip Hans
-
1999
Persistent link: https://www.econbiz.de/10001432298
Saved in:
2
Estimating dynamic effects of promotions on brand choice
Paap, Richard
;
Franses, Philip Hans
-
1999
Persistent link: https://www.econbiz.de/10001433319
Saved in:
3
On testing for unit roots in market shares
Franses, Philip Hans
;
Srinivasan, S.
-
1999
Persistent link: https://www.econbiz.de/10001433323
Saved in:
4
Status quo of database marketing in the Dutch fast moving consumer goods industry
Verhoef, Peter C.
;
Hoekstra, Janita Cornelia
-
1998
Persistent link: https://www.econbiz.de/10000990712
Saved in:
5
Finance and strategy : time-to-wait or time-to market?
Lint, Leendert Johan Onno
;
Pennings, Enrico
-
1998
Persistent link: https://www.econbiz.de/10000990727
Saved in:
6
Investigating the antecedents and effects of trust and commitment on resource allocations of key accounts in the FMCG industry
Verbeke, Willem J. M. I.
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10000994352
Saved in:
7
Efficient consumer response : de implementatie van het ECR-concept in Nederland
Sloot, Laurens M.
;
Kleef, Maurice van
;
Vet, Arne de
-
1997
Persistent link: https://www.econbiz.de/10000959630
Saved in:
8
The strategic marketing plan evaluated : effective or not?
Waalewijn, Philip
;
Wijnia, Sjoerd
-
1997
Persistent link: https://www.econbiz.de/10000962258
Saved in:
9
Branding fresh food products, exploratory empirical evidence from the Netherlands
Nijssen, E. J.
;
Vliet, Cees H. van
-
1996
Persistent link: https://www.econbiz.de/10000952465
Saved in:
10
Measuring the impact of promotion on weekly market shares
Franses, Philip Hans
;
Lucas, André
-
1996
Persistent link: https://www.econbiz.de/10000952467
Saved in:
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