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~isPartOf:"Routledge interpretive marketing research"
~isPartOf:"The journal of product & brand management"
~subject:"Brand architecture"
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Search: subject_exact:"Firm reputation"
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Brand architecture
Corporate reputation
24
Firmenimage
24
Brand management
16
Markenführung
16
Brand image
10
Markenimage
10
Markenarchitektur
9
Corporate culture
6
Unternehmenskultur
6
Consumer behaviour
5
Konsumentenverhalten
5
Corporate Social Responsibility
4
Corporate social responsibility
4
Employer branding
4
HR marketing
4
Personalmarketing
4
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3
Corporate identity
3
Marketing management
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Marketingmanagement
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Personality psychology
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Persönlichkeitspsychologie
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Reputation
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Öffentlichkeitsarbeit
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Brand
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Brand identity
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Corporate branding
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Corporate image
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Einzelhandel
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Familienunternehmen
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Family business
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Internal branding
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Markenartikel
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Balmer, John M. T.
2
Bravo, Rafael
1
Chen, Weifeng
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Greyser, Stephen A.
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1
Hillestad, Tore
1
Merrilees, Bill
1
Miller, Dale
1
Mingione, Michela
1
Montaner, Teresa
1
Pina, José M.
1
Roper, Stuart
1
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1
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Routledge interpretive marketing research
The journal of product & brand management
The journal of brand management : an international journal
26
Journal of business research : JBR
17
European journal of marketing : EJM
15
Corporate communications : an international journal
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
International studies of management and organization
6
Marketing intelligence & planning
4
Corporate reputation review : an international journal
3
Corporate social responsibility and environmental management
3
Journal of marketing communications
3
Reputation Management
3
Asia Pacific journal of marketing and logistics
2
Business ethics quarterly : the journal of the Society for Business Ethics
2
Family business review : journal of the Family Firm Institute
2
Foundations of corporate heritage
2
International journal of contemporary hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
Journal of retailing and consumer services
2
Journal of strategic marketing
2
Manual of international marketing
2
Scandinavian journal of management
2
The IUP journal of brand management : IJBRM
2
The Oxford handbook of corporate reputation
2
Acta Universitatis Danubius / Oeconomica
1
African journal of business and economic research : AJBER
1
Africapitalism : rethinking the role of business in Africa
1
Amfiteatru economic : an economic and business research periodical
1
Brand culture
1
Brand management in emerging markets : theories and practice
1
Business research quarterly : BRQ
1
Cogent business & management
1
Contemplating corporate marketing, identity and communication
1
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
1
Corporate and organizational identities : integrating strategy, marketing, communication and organizational perspectives
1
Decision
1
Discussion papers / Governance and the Efficiency of Economic Systems
1
Ekonomika : međunarodni časopis za ekonomsku teoriju i praksu i društvena pitanja
1
Employer branding for competitive advantage : models and implementation strategies
1
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ECONIS (ZBW)
9
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1
Brand new : how visual context shapes initial response to logos and corporate visual identity systems
Wertz, Robert A.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1388-1398
Persistent link: https://www.econbiz.de/10014485578
Saved in:
2
Corporate heritage tourism brand attractiveness and national identity
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011548366
Saved in:
3
Inquiry into corporate brand alignment : a dialectical analysis and directions for future research
Mingione, Michela
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 518-536
Persistent link: https://www.econbiz.de/10011443041
Saved in:
4
The Nobel Prize : the identity of a corporate heritage brand
Urde, Mats
;
Greyser, Stephen A.
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 318-332
Persistent link: https://www.econbiz.de/10011407187
Saved in:
5
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
Balmer, John M. T.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009782202
Saved in:
6
Linking retailer corporate brand and environmental sustainability practices
Miller, Dale
;
Merrilees, Bill
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 437-443
Persistent link: https://www.econbiz.de/10010224837
Saved in:
7
Using corporate stories to build the corporate brand : an impression management perspective
Spear, Sara
;
Roper, Stuart
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 491-501
Persistent link: https://www.econbiz.de/10010225090
Saved in:
8
Corporate brand image of financial institutions : a consumer approach
Bravo, Rafael
;
Montaner, Teresa
;
Pina, José M.
- In:
The journal of product & brand management
21
(
2012
)
4
,
pp. 232-245
Persistent link: https://www.econbiz.de/10009625139
Saved in:
9
Innovative corporate social responsibility : the founder's role in creating a trustworthy corporate brand through "green innovation"
Hillestad, Tore
;
Xie, Chunyan
;
Haugland, Sven A.
- In:
The journal of product & brand management
19
(
2010
)
6
,
pp. 440-451
Persistent link: https://www.econbiz.de/10008772530
Saved in:
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