Corporate brand image of financial institutions : a consumer approach
Rafael Bravo, Teresa Montaner and José M. Pina
| Year of publication: |
2012
|
|---|---|
| Authors: | Bravo, Rafael ; Montaner, Teresa ; Pina, José M. |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 21.2012, 4, p. 232-245
|
| Subject: | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenarchitektur | Brand architecture | Markenführung | Brand management | Firmenimage | Corporate reputation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009625139