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~isPartOf:"Service business"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Kundenzufriedenheit"
~subject:"Markenimage"
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Search: "Consumer behaviour"
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Kundenzufriedenheit
Markenimage
Consumer behaviour
459
Konsumentenverhalten
459
Brand management
284
Markenführung
284
Brand image
227
Brand
192
Markenartikel
190
Beziehungsmarketing
123
Relationship marketing
123
Customer satisfaction
57
Social Web
52
Social web
52
Luxury goods
51
Luxusgüter
51
Emotion
46
Internet marketing
40
Online-Marketing
40
Dienstleistungsqualität
39
Service quality
39
Advertising effects
28
Werbewirkung
28
Brand loyalty
26
Marketing management
25
Marketingmanagement
25
Personality psychology
25
Persönlichkeitspsychologie
25
Corporate Social Responsibility
23
Corporate social responsibility
23
Viral marketing
23
Virales Marketing
23
Confidence
20
Markentreue
20
Vertrauen
20
Brand extension
19
China
19
Markentransfer
19
Einzelhandel
17
Measurement
17
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Article
266
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266
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Conference paper
2
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2
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English
266
Author
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Johnson, Lester W.
5
Phau, Ian
4
Gil Saura, Irene
3
Gunasti, Kunter
3
Jassawalla, Avan R.
3
Kulczynski, Alicia
3
Mirzaei, Abas
3
Sashittal, Hemant Chaitanya
3
Valette-Florence, Pierre
3
Abratt, Russell
2
Bartels, Jos
2
Baxter, Stacey M.
2
Biedenbach, Galina
2
Casidy, Riza
2
Confente, Ilenia
2
Dwivedi, Abhishek
2
Felix, Reto
2
Fernandes, Teresa
2
Fetscherin, Marc
2
Grappi, Silvia
2
Gray, David
2
Grohmann, Bianca
2
Guèvremont, Amélie
2
Hegner, Sabrina
2
Heine, Klaus
2
Ilicic, Jasmina
2
Jeon, Hyeon Mo
2
Johnson, Zachary S.
2
Kara, Selcan
2
Lin, Zhibin
2
Machado, Joana César
2
Moharana, Tapas Ranjan
2
Ross, William T.
2
Schmidt, Holger J.
2
Shimul, Anwar Sadat
2
Sierra, Jeremy J.
2
Taute, Harry A.
2
To, W. M.
2
Velasco, Carlos
2
Webster, Cynthia M.
2
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Service business
The journal of brand management : an international journal
Journal of retailing and consumer services
516
Journal of business research : JBR
498
The journal of product & brand management
248
International journal of hospitality management
230
Psychology & marketing
141
Asia Pacific journal of marketing and logistics
130
Cogent business & management
113
Journal of travel and tourism marketing
112
The journal of services marketing
110
Journal of hospitality marketing & management
107
European journal of marketing : EJM
104
International journal of contemporary hospitality management
92
Journal of strategic marketing
84
Journal of international consumer marketing
82
Tourism management : research, policies, practice
79
Journal of marketing communications
78
Marketing intelligence & planning
73
International journal of consumer studies
66
Services marketing quarterly
66
The journal of consumer marketing
66
The service industries journal
66
Journal of global marketing
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
Marketing letters : a journal of research in marketing
61
Journal of Islamic marketing
60
Journal of the Academy of Marketing Science
60
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
59
Journal of marketing
58
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
55
International marketing review
54
Journal of fashion marketing and management
54
The international review of retail, distribution and consumer research
53
International journal of retail & distribution management
52
Tourism management perspectives : TMP
51
International journal of electronic marketing and retailing : IJEMR
50
Journal of promotion management : innovations in planning and applied research
50
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
48
International journal of internet marketing and advertising : IJIMA
46
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ECONIS (ZBW)
266
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266
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1
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
2
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
3
Customer comfort during service robot interactions
Becker, Marc
;
Mahr, Dominik
;
Odekerken-Schröder, Gaby
- In:
Service business
17
(
2023
)
1
,
pp. 137-165
Persistent link: https://www.econbiz.de/10014282882
Saved in:
4
Exploring the antecedents of customers' willingness to use service robots in restaurants
Molinillo, Sebastian
;
Rejón-Guardia, Francisco
; …
- In:
Service business
17
(
2023
)
1
,
pp. 167-193
Persistent link: https://www.econbiz.de/10014282886
Saved in:
5
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
6
Beware, an underdog may bite : literature review and brand management framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
Saved in:
7
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
8
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
9
Green or social? : an analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude
Sander, Frauke
;
Föhl, Ulrich
;
Walter, Nadine
;
Demmer, Vera
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 429-445
Persistent link: https://www.econbiz.de/10012550332
Saved in:
10
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
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