//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Services marketing quarterly"
~isPartOf:"Tourism management perspectives : TMP"
~subject:"Australien"
~subject:"Zielgruppe"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Segmentierung von Märkten"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Australien
Zielgruppe
Market segmentation
13
Marktsegmentierung
13
Target group
5
Consumer behaviour
4
Konsumentenverhalten
4
Beziehungsmarketing
3
Holiday behaviour
3
Relationship marketing
3
Tourism
3
Tourismus
3
Urlaubsverhalten
3
Dienstleistungsqualität
2
International tourism
2
Internationaler Tourismus
2
Marketing management
2
Marketingmanagement
2
Motivation
2
Segmentation
2
Service quality
2
Tourism industry
2
Tourism marketing
2
Tourismusmarketing
2
Tourismuswirtschaft
2
Activities
1
Athen
1
Athens
1
Australia
1
Border region
1
China
1
Cluster analysis
1
Clusteranalyse
1
Coastal
1
Coastal area
1
Coastal waters
1
Composite index
1
Computerspiel
1
Customer behavior
1
Customer satisfaction
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Case study
1
Fallstudie
1
Language
All
English
6
Author
All
Fayed, Ramzi
1
Font, Xavier
1
Gallego, Inma
1
González-Rodríguez, M. Rosario
1
Hartoyo
1
Hashemian, Farid
1
Jarratt, Denise
1
Maleki, Negar
1
Moschis, George P.
1
Soehadi, Agus W.
1
Srihadi, Tara Farina
1
Sukandar, Dadang
1
Weaver, S. Todd
1
Wilson, Timothy L.
1
Wåhlin, Nils
1
Zackariasson, Peter
1
Zeinali, Yasser
1
more ...
less ...
Published in...
All
Services marketing quarterly
Tourism management perspectives : TMP
Tourism management : research, policies, practice
6
Handbuch Zielgruppenmanagement
5
Journal of marketing analytics : JMA
5
Journal of vacation marketing : an international journal
5
Tourism analysis : an interdisciplinary tourism & hospitality journal
5
Journal of retailing and consumer services
4
International journal of hospitality management
3
International journal of retail & distribution management
3
Journal of customer behaviour
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of nonprofit & public sector marketing
3
Journal of strategic marketing
3
Journal of travel and tourism marketing
3
Marketing intelligence & planning
3
Methoden zur erfolgreichen Marktsegmentbearbeitung
3
SpringerLink / Bücher
3
The journal of consumer marketing
3
Young consumers : insight and ideas for responsible marketers
3
Australasian marketing journal
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
2
Innovation and sustainability in base of the pyramid markets
2
International journal of market research
2
International journal of physical distribution & logistics management : IJPD & LM
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of wine business research : IJWBR
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business research : JBR
2
Journal of food products marketing
2
Journal of international consumer marketing
2
Journal of marketing for higher education
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Kellogg on marketing
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
Schriftenreihe Handel und Marketing
2
The international review of retail, distribution and consumer research
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
From user behavior to subscription sales : an insight into e-book platform leveraging customer segmentation and A/B testing
Hashemian, Farid
;
Maleki, Negar
;
Zeinali, Yasser
- In:
Services marketing quarterly
45
(
2024
)
2
,
pp. 153-181
Persistent link: https://www.econbiz.de/10014566256
Saved in:
2
A multi-criteria, composite index methodology to measure the suitability of target markets for the hotel industry
Gallego, Inma
;
González-Rodríguez, M. Rosario
;
Font, …
- In:
Tourism management perspectives : TMP
47
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014318786
Saved in:
3
Segmentation of the tourism market for Jakarta : classification of foreign visitors' lifestyle typologies
Srihadi, Tara Farina
;
Hartoyo
;
Sukandar, Dadang
; …
- In:
Tourism management perspectives : TMP
19
(
2016
),
pp. 32-39
Persistent link: https://www.econbiz.de/10011555347
Saved in:
4
Services segmentation and emergent customer behavior : a case study
Jarratt, Denise
;
Fayed, Ramzi
- In:
Services marketing quarterly
33
(
2012
)
1
,
pp. 49-67
Persistent link: https://www.econbiz.de/10009508520
Saved in:
5
Segmenting demand for long-term care insurance among mature consumers
Moschis, George P.
;
Weaver, S. Todd
- In:
Services marketing quarterly
31
(
2010
)
1
,
pp. 106-115
Persistent link: https://www.econbiz.de/10003953057
Saved in:
6
Virtual identities and market segmentation in marketing in and through massively multiplayer online games (MMOGs)
Zackariasson, Peter
;
Wåhlin, Nils
;
Wilson, Timothy L.
- In:
Services marketing quarterly
31
(
2010
)
3
,
pp. 275-295
Persistent link: https://www.econbiz.de/10008648765
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->