Segmenting demand for long-term care insurance among mature consumers
Year of publication: |
2010
|
---|---|
Authors: | Moschis, George P. ; Weaver, S. Todd |
Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 31.2010, 1, p. 106-115
|
Subject: | Pflegeversicherung | Long-term care insurance | Marktsegmentierung | Market segmentation | Zielgruppe | Target group | Ältere Menschen | Elderly people | USA | United States |
-
Boomer marketing : selling to a recession resistant market
Chaston, Ian, (2009)
-
Silver dollars : the development of the US elderly market segment
Branchik, Blaine J., (2010)
-
Die Wandlung des Konsumverhaltens älterer Konsumenten seit dem Zweiten Weltkrieg
Kaib, Iris, (2008)
- More ...
-
Antecedents of materialism and compulsive buying : a life course study in Australia
Weaver, S. Todd, (2011)
-
Segmenting Demand for Long-Term Care Insurance Among Mature Consumers
Moschis, George P., (2009)
-
Weaver, S. Todd, (2015)
- More ...