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~isPartOf:"Services marketing quarterly"
~subject:"Konsumentenverhalten"
~subject:"Sports economics"
~subject:"World"
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Konsumentenverhalten
Sports economics
World
Professional sports
6
Profisport
6
Sportmarketing
6
Sports marketing
6
Consumer behaviour
4
Sport
4
Sport organization
4
Sportorganisation
4
Sports
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Football
3
Fußball
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Ball game
2
Ballsport
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Sponsoring
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Sponsorship
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Brand image
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Dienstleistungsmarketing
1
Fandom
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Großbritannien
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Leisure behaviour
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Markenimage
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Marketing management
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Marketingmanagement
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Personality psychology
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Persönlichkeitspsychologie
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Service marketing
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Services marketing
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Sport policy
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Sportpolitik
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Sportökonomik
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Strategic management
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Strategic marketing planning process
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Clark, J. Dana
1
Dalakas, Vassilis
1
Dave, Dinesh S.
1
Dotson, Michael J.
1
Jensen, Ricard W.
1
Lahav, Lia
1
Larson, Brian V.
1
Lawley, Meredith
1
Raciti, Maria
1
Shoham, Aviv
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Suber, Michelle B.
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Vance, Lenny
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Wang, Yawei
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Services marketing quarterly
Journal of sport management : the official journal of the North American Society of Sport Management
83
International journal of sports marketing & sponsorship
77
International journal of sport management and marketing : IJSMM
75
Sport marketing quarterly : preferred journal of the Sport Marketing Association
74
European Sport management quarterly : ESMQ
66
Sport management review
57
Journal of business research : JBR
22
Sport, Business and Management : an international journal ; SBM
15
Journal of sports economics
14
International journal of sport finance
13
Journal of strategic marketing
9
Routledge international handbooks
8
European journal of marketing : EJM
7
Asia Pacific journal of marketing and logistics
6
Edward Elgar E-Book Archive
5
European journal of international management : EJIM
5
The journal of brand management : an international journal
5
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
4
European journal of operational research : EJOR
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of retailing and consumer services
4
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
4
The journal of business & industrial marketing
4
The service industries journal
4
An Elgar research collection
3
Applied economics
3
Elgar original reference
3
International journal of advertising : the review of marketing communications
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Journal of promotion management : JPM
3
Journal of risk and financial management : JRFM
3
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
3
Marketing intelligence & planning
3
Organizations and markets in emerging economies
3
Sportmanagement : SPM
3
SpringerLink / Bücher
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ECONIS (ZBW)
4
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1
Fan sponsor acceptance : so, you want to join our sports in-group?
Vance, Lenny
;
Raciti, Maria
;
Lawley, Meredith
- In:
Services marketing quarterly
44
(
2023
)
1
,
pp. 103-120
Persistent link: https://www.econbiz.de/10013546193
Saved in:
2
Wanted : contagious gameday staff : testing the effect of smiling on fan responses
Larson, Brian V.
;
Jensen, Ricard W.
;
Wang, Yawei
- In:
Services marketing quarterly
37
(
2016
)
2
,
pp. 71-79
Persistent link: https://www.econbiz.de/10011486819
Saved in:
3
Consumer misbehavior : aggressive behavior by sports fans
Shoham, Aviv
;
Dalakas, Vassilis
;
Lahav, Lia
- In:
Services marketing quarterly
36
(
2015
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10010520738
Saved in:
4
Millennials' perceptions of spectator sports
Dotson, Michael J.
;
Clark, J. Dana
;
Suber, Michelle B.
; …
- In:
Services marketing quarterly
34
(
2013
)
3
,
pp. 215-230
Persistent link: https://www.econbiz.de/10009778523
Saved in:
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