Wanted : contagious gameday staff : testing the effect of smiling on fan responses
Brian V. Larson, Ricard W. Jensen, and Yawei Wang
| Year of publication: |
April-June 2016
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| Authors: | Larson, Brian V. ; Jensen, Ricard W. ; Wang, Yawei |
| Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 37.2016, 2, p. 71-79
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| Subject: | Service marketing | smiling | sport marketing | Sportmarketing | Sports marketing | Konsumentenverhalten | Consumer behaviour | Dienstleistungsmarketing | Services marketing | Profisport | Professional sports |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332969.2016.1156925 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011486819