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~isPartOf:"Services marketing quarterly"
~subject:"Sport"
~subject:"Strategic marketing planning process"
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Sport
Strategic marketing planning process
Professional sports
6
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6
Sportmarketing
6
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6
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4
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4
Sport organization
4
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Dalakas, Vassilis
2
Clark, J. Dana
1
Dave, Dinesh S.
1
Dotson, Michael J.
1
Kapnisi, Dimitra
1
Kartakoullis, Nikos
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Kriemadis, Thanos
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Lahav, Lia
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Raciti, Maria
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Renier, Olivier
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Shoham, Aviv
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Services marketing quarterly
International journal of sports marketing & sponsorship
72
Sport management review
68
Journal of sport management : the official journal of the North American Society of Sport Management
61
European Sport management quarterly : ESMQ
60
International journal of sport management and marketing : IJSMM
54
Sport marketing quarterly : preferred journal of the Sport Marketing Association
44
Journal of business research : JBR
25
Sport, Business and Management : an international journal ; SBM
17
International journal of sport finance
10
European journal of operational research : EJOR
8
European journal of marketing : EJM
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Sportmanagement : SPM
6
Tourism management perspectives : TMP
6
Applied economics
5
Journal of sports economics
5
Marketing intelligence & planning
5
European journal of international management : EJIM
4
Journal of service management
4
Journal of strategic marketing
4
Management decision : MD
4
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
4
Routledge international handbooks
4
The journal of business & industrial marketing
4
Asia Pacific journal of marketing and logistics
3
Die Ökonomie des Sports in den Medien
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of retailing and consumer services
3
Journal of vacation marketing : an international journal
3
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
3
Routledge sports marketing
3
Springer eBook Collection
3
SpringerLink / Bücher
3
The marketing review
3
The service industries journal
3
Working papers / Harvard Business School, Division of Research
3
Applied Marketing Science / Angewandte Marketingforschung
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ECONIS (ZBW)
5
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1
Fan sponsor acceptance : so, you want to join our sports in-group?
Vance, Lenny
;
Raciti, Maria
;
Lawley, Meredith
- In:
Services marketing quarterly
44
(
2023
)
1
,
pp. 103-120
Persistent link: https://www.econbiz.de/10013546193
Saved in:
2
An examination of the current strategic marketing planning practices in professional sport clubs
Kriemadis, Thanos
;
Terzoudis, Christos
;
Kartakoullis, Nikos
- In:
Services marketing quarterly
43
(
2022
)
3
,
pp. 353-373
Persistent link: https://www.econbiz.de/10013352808
Saved in:
3
Does fandom influence marketing executives' valuations of sports sponsorships? : insight from the french soccer league
Renier, Olivier
;
Dalakas, Vassilis
;
Melancon, Joanna …
- In:
Services marketing quarterly
42
(
2021
)
3/4
,
pp. 194-207
Persistent link: https://www.econbiz.de/10012650011
Saved in:
4
Consumer misbehavior : aggressive behavior by sports fans
Shoham, Aviv
;
Dalakas, Vassilis
;
Lahav, Lia
- In:
Services marketing quarterly
36
(
2015
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10010520738
Saved in:
5
Millennials' perceptions of spectator sports
Dotson, Michael J.
;
Clark, J. Dana
;
Suber, Michelle B.
; …
- In:
Services marketing quarterly
34
(
2013
)
3
,
pp. 215-230
Persistent link: https://www.econbiz.de/10009778523
Saved in:
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