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~isPartOf:"Social Branding : Strategien - Praxisbeispiele - Perspektiven"
~subject:"Business-to-business marketing"
~subject:"Customer integration"
~type_genre:"Fallstudie"
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
Journal of business research : JBR
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Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
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Berichte aus der Betriebswirtschaft
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Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
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Business organizations and collaborative web : practices, strategies and patterns
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Contemporary issues in social media marketing
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Field guide to case study research in business-to-business marketing and purchasing
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HMD : Praxis der Wirtschaftsinformatik
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Innovating in practice : perspectives and experiences
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International journal of contemporary hospitality management
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Services marketing cases in emerging markets : an asian perspective
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Strategic market creation : a new perspective on marketing and innovation management
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Swarm Branding : Markenführung im Zeitalter von Web 2.0
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Soziale Medien im Business-to-Business-Geschäft : ein Praxisbericht
Schmitz, Christian
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 307-327)
.
2012
Persistent link: https://www.econbiz.de/10009553513
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Wie Social Branding in der Praxis erfolgreich eingesetzt werden kann und Verbraucher das Marketing von Unternehmen machen
Markschläger, Sven
;
Werle, Eva
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 83-96)
.
2012
Persistent link: https://www.econbiz.de/10009553608
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